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		<title><![CDATA[Gizmodo: Advertising]]></title>
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			<url>http://tags.gizmodo.com/assets/base/img/thumbs140x140/gizmodo.com.png</url>
			<title><![CDATA[Gizmodo: Advertising]]></title>
			<link>http://gizmodo.com/tag/advertising</link>
		</image>
		<link>http://gizmodo.com/tag/advertising</link>
		<description><![CDATA[Gizmodo posts tagged 'advertising']]></description>
			
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			<title><![CDATA[Subway Ad Makes It Look Like the Tunnel Is About to Collapse]]></title>
			<description><![CDATA[
<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/11/2012TheMovie.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/11/500x_2012TheMovie.jpg" class="left image500" width="500" /></a>This freaky subway ad for upcoming disaster porn 2012 is currently up in Rio de Janeiro's subway systems. Get it, it looks like the tunnels have ruptured and are flooding and everybody is about to die! Ha...ha? [<a href="http://copyranter.blogspot.com/2009/11/this-2012-subway-takeover-would-maybe.html">Copyranter</a>]</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5398010/subway-ad-makes-it-look-like-the-tunnel-is-about-to-collapse]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5398010]]></guid>
			<category><![CDATA[bad ideas]]></category>
			<category><![CDATA[2012]]></category>
			<category><![CDATA[ads]]></category>
			<category><![CDATA[movies]]></category>
			<pubDate><![CDATA[Thu, 05 Nov 2009 21:20:00 EST]]></pubDate>
			<dc:creator><![CDATA[Adam Frucci]]></dc:creator>
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			<title><![CDATA[New Droid Commercial Turns to All-Out Sci-Fi]]></title>
			<description><![CDATA[
<p><object width="500" height="308" class="left gawkerVideo embeddedVideo videoObject_0"><param name="movie" value="http://www.youtube.com/v/o9fXYQjwR0w&hl=en&fs=1&fmt=22">
<param name="allowFullScreen" value="true">
<embed src="http://www.youtube.com/v/o9fXYQjwR0w&hl=en&fs=1&fmt=22" type="application/x-shockwave-flash" allowfullscreen="true" width="500" height="308" class="left gawkerVideo"></object>The <a href="http://gizmodo.com/5396168/motorola-droid-review">Motorola Droid</a>! It's a robot from space, shot to Earth from fighter jets, letting you check Facebook! Or something like that. Apparently, this ad that shows you nothing about the phone itself will start running next week. [<a href="http://www.boygeniusreport.com/2009/11/03/another-verizon-droid-commercial-stealth-and-its-awesome/">BGR</a>]</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5396966/new-droid-commercial-turns-to-all+out-sci+fi]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5396966]]></guid>
			<category><![CDATA[ads]]></category>
			<category><![CDATA[clips]]></category>
			<category><![CDATA[droid]]></category>
			<category><![CDATA[motorola]]></category>
			<category><![CDATA[Motorola Droid]]></category>
			<category><![CDATA[video]]></category>
			<pubDate><![CDATA[Wed, 04 Nov 2009 12:20:00 EST]]></pubDate>
			<dc:creator><![CDATA[Adam Frucci]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5396966&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[DirecTV Uses a Few Other Dead Celebrity Spokesmen]]></title>
			<description><![CDATA[
<p><object width="500" height="308" class="left gawkerVideo embeddedVideo videoObject_0"><param name="movie" value="http://www.youtube.com/v/mwgxFCq1gbw&hl=en&fs=1&fmt=22">
<param name="allowFullScreen" value="true">
<embed src="http://www.youtube.com/v/mwgxFCq1gbw&hl=en&fs=1&fmt=22" type="application/x-shockwave-flash" allowfullscreen="true" width="500" height="308" class="left gawkerVideo"></object>Man, if you thought it was tacky and gross when DirecTV used Chris Farley in their ads, you probably won't like the Heath Ledger, JFK or Jesus Christ spots. [<a href="http://landlinetv.com/videos/directv-hires-more-dead-celebrity-spokesmen">LandlineTV</a>]</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5396093/directv-uses-a-few-other-dead-celebrity-spokesmen]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5396093]]></guid>
			<category><![CDATA[humor]]></category>
			<category><![CDATA[ads]]></category>
			<category><![CDATA[batman]]></category>
			<category><![CDATA[clips]]></category>
			<category><![CDATA[directv]]></category>
			<category><![CDATA[video]]></category>
			<pubDate><![CDATA[Tue, 03 Nov 2009 11:27:11 EST]]></pubDate>
			<dc:creator><![CDATA[Adam Frucci]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5396093&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[Apple Ad God Lee Clow: "I'm Not Going Anywhere"]]></title>
			<description><![CDATA[<p><a href="http://gizmodo.com/5393855/apple-ad-god-lee-clows-work--a-look-back">We discussed</a> how <a class="autolink" title="Click here to read more posts tagged #leeclow" title="Click here to read more posts tagged #leeclow" href="http://gizmodo.com/tag/leeclow/">Lee Clow</a>, the man behind Apple's most popular advertisements, is stepping down from his position as chief creative officer of TBWA/Media Arts Lab. Turns out that Lee's not really  leaving, he's just getting annoyed at the blogosphere.</p>
<p>According to this note he supposedly wrote and sent to his staff, Lee's figuring out other people's positions, not his own:</p>
<blockquote><p>Hey Everyone:</p>
<p>So we tried to promote Duncan Milner because of the great job he's been doing leading the Media Arts Lab and look at how the blogosphere decided to make it a conversation about me.</p>
<p>As you all know, I'm here every day meddling in everything that goes on, pushing the creative on many brands including keeping an eye on Apple.</p>
<p>I remain Chairman of MAL, Global Creative Director of Media Arts and Chief Creative Officer of TBWA Worldwide.</p>
<p>I'm not going anywhere.</p>
<p>Love, Lee</p></blockquote>
<p>There you have it. We can stop fearing that <a class="autolink" title="Click here to read more posts tagged #appleads" title="Click here to read more posts tagged #appleads" href="http://gizmodo.com/tag/appleads/">Apple ads</a> will start sucking. [<a href="http://www.mediabistro.com/agencyspy/tbwachiat_day/lee_clows_not_going_anywhere_141843.asp#more">Media Bistro</a> via <a href="http://mediamemo.allthingsd.com/20091030/apple-ad-guru-im-not-going-anywhere/">All Things D</a>]</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5394060/apple-ad-god-lee-clow-im-not-going-anywhere]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5394060]]></guid>
			<category><![CDATA[blockquote]]></category>
			<category><![CDATA[adverts]]></category>
			<category><![CDATA[apple]]></category>
			<category><![CDATA[apple ads]]></category>
			<category><![CDATA[lee clow]]></category>
			<category><![CDATA[TBWM/Media Arts Lab]]></category>
			<pubDate><![CDATA[Sat, 31 Oct 2009 00:04:57 EDT]]></pubDate>
			<dc:creator><![CDATA[Rosa Golijan]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5394060&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[Apple Ad God Lee Clow's Work &mdash; A Look Back]]></title>
			<description><![CDATA[
<p><img src="http://cache.gawker.com/assets/images/4/2009/10/500x_f_02.jpg" class="left image500" width="500" /><a class="autolink" title="Click here to read more posts tagged #leeclow" href="http://gizmodo.com/tag/leeclow/">Lee Clow</a> stepped down as the chief creative officer of TBWA/Media Arts Lab, <a href="http://adage.com/agencynews/article?article_id=140070">Ad Age reports</a>. Clow and TBWA/Media Arts were responsible for many of Apple's most popular advertisements.</p>

<p>So, while he's probably not a household name with the Apple faithful like Steve Jobs, or even Jonathan Ive, Clow left an indelible stamp on the company.</p>
<p><a href="http://www.businessinsider.com"><img src="http://cache.gawker.com/assets/images/4/2009/08/thumb160x_40b73624ed47a836c6882a101c6c7e92.gif"></a>From its "1984" TV ad to the current Mac vs. PC ads, Clow has played a huge part in shaping the public perception of Apple.</p>
<p>Of all his big branding campaigns, it appears Clow thinks the most highly of the Apple store, saying, "The Apple Store was probably the best ad we ever did.... Everything a brand does is advertising," according to <a href="http://twitter.com/printmag/statuses/4942898464">Print Mag</a>. (via <a href="http://www.huffingtonpost.com/2009/10/30/lee-clow-apples-think-dif_n_339805.html">HuffPo</a>).</p>
<p><a href="http://gizmodo.com/5393901/lee-clow-gallery">Here's a look at some of his work</a>.</p>
<p><script type="text/javascript">
gawkerGallery(5393901,12,'Lee Clow Gallery');
</script></p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5393855/apple-ad-god-lee-clows-work--a-look-back]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5393855]]></guid>
			<category><![CDATA[apple]]></category>
			<category><![CDATA[1984]]></category>
			<category><![CDATA[adverts]]></category>
			<category><![CDATA[Apple Ad]]></category>
			<category><![CDATA[lee clow]]></category>
			<category><![CDATA[TBWM/Media Arts Lab]]></category>
			<pubDate><![CDATA[Fri, 30 Oct 2009 16:18:05 EDT]]></pubDate>
			<dc:creator><![CDATA[The Business Insider]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5393855&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[Watch these Real Flies Carrying Real Ad Banners]]></title>
			<description><![CDATA[
<p><object width="500" height="308" class="left gawkerVideo embeddedVideo videoObject_0"><param name="movie" value="http://www.youtube.com/v/ldC7FQiUJ6s&hl=en&fs=1&fmt=22">
<param name="allowFullScreen" value="true">
<embed src="http://www.youtube.com/v/ldC7FQiUJ6s&hl=en&fs=1&fmt=22" type="application/x-shockwave-flash" allowfullscreen="true" width="500" height="308" class="left gawkerVideo"></object> Someone thought that the best way to promote their company was by attaching paper ad banners to real flies. I tried this at school, to pass notes to a pretty girl called Carla. It ended in pain.</p>
<p>My math teacher wasn't amused. And Carla was grossed out. A clear lose-lose-lose situation. German company Eichborn, however, thought it was the best way to promote themselves at the 2009 Frankfurt Book. Look Eichborn, it didn't work with me, it's not going to work with you. [<a href="http://www.wired.co.uk/news/archive/2009-10/29/tiny-banner-ads-attached-to-flies-generate-buzz.aspx">Wired</a> via <a href="http://mashable.com/2009/10/29/banner-ads-on-flies/">Masahable</a>]</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5393104/watch-these-real-flies-carrying-real-ad-banners]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5393104]]></guid>
			<category><![CDATA[advertising]]></category>
			<category><![CDATA[banner ads]]></category>
			<category><![CDATA[banners]]></category>
			<category><![CDATA[clips]]></category>
			<category><![CDATA[flies]]></category>
			<category><![CDATA[video]]></category>
			<pubDate><![CDATA[Thu, 29 Oct 2009 19:40:00 EDT]]></pubDate>
			<dc:creator><![CDATA[Jesus Diaz]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5393104&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[There Is Something Very, Very Wrong with This Ad]]></title>
			<description><![CDATA[
<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/10/HundforumDogCare.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/10/500x_HundforumDogCare.jpg" class="left image500" width="500" /></a>Duh, this old school Mac is way too ancient to surf the web for porn! Stupid dog. [<a href="http://adsoftheworld.com/media/print/stockholms_hundforum_daytime_dog_care_wanking_dog">Ads of the World</a> via <a href="http://copyranter.blogspot.com/2009/10/boxer-chokes-chicken.html">Copyranter</a>]</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5391904/there-is-something-very-very-wrong-with-this-ad]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5391904]]></guid>
			<category><![CDATA[ads]]></category>
			<category><![CDATA[apple]]></category>
			<category><![CDATA[dogs]]></category>
			<category><![CDATA[macintosh]]></category>
			<category><![CDATA[masturbating animals]]></category>
			<category><![CDATA[pets]]></category>
			<category><![CDATA[porn]]></category>
			<pubDate><![CDATA[Wed, 28 Oct 2009 13:00:00 EDT]]></pubDate>
			<dc:creator><![CDATA[Adam Frucci]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5391904&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[Beezag Reaches Back 10 Years For Its Business Model Of Paying People to Watch Ads]]></title>
			<description><![CDATA[
<p><img src="http://cache.gawker.com/assets/images/gizmodo/2009/10/beezag.png" class="left image340" width="340" />When I was in college, I spent a good month <a class="autolink" title="Click here to read more posts tagged #watchingads" href="http://gizmodo.com/tag/watchingads/">watching ads</a> on my computer in exchange for swag, gift cards and other rewards. Then those companies went out of business. Beezag is doing the same model a decade later.</p>
<p>Beezag's premise is to target 18-24 year olds&mdash;makes sense, since they're the poorest people with the most amount of free time to watch ads for cash&mdash;and give them prizes in return. The prizes?</p>
<blockquote>
<p>Beezag then rewards them with discounts and cash which can be paid into accounts like iTunes, PayPal™, their favorite charity or even their personal bank account.</p>
</blockquote>
<p>Unfortunately, payout rates were absolute garbage back then, and I don't imagine they're any better now. The best thing I got out of it was a shirt for GarageBand.com.</p>
<p>It's fine if you want to revisit an old business model that takes advantage of kids with no money, but don't pretend that it's some revolutionary thing you came up with now. The only thing new that we see is the Beezag bracelet they're giving away with an ID on it, plus an iPhone app that you can watch ads with on the go. [<a href="http://www.beezag.com/">Beezag</a>]</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5385181/beezag-reaches-back-10-years-for-its-business-model-of-paying-people-to-watch-ads]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5385181]]></guid>
			<category><![CDATA[companies]]></category>
			<category><![CDATA[ad watching]]></category>
			<category><![CDATA[ads]]></category>
			<category><![CDATA[beezag]]></category>
			<category><![CDATA[watching ads]]></category>
			<pubDate><![CDATA[Mon, 19 Oct 2009 16:29:57 EDT]]></pubDate>
			<dc:creator><![CDATA[Jason Chen]]></dc:creator>
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			<title><![CDATA[Sony Converts Iceland Town Into Massive Soundsystem]]></title>
			<description><![CDATA[
<p><object width="500" height="308" class="left gawkerVideo embeddedVideo videoObject_0"><param name="movie" value="http://www.youtube.com/v/soRTHMEf0wY&hl=en&fs=1&fmt=22">
<param name="allowFullScreen" value="true">
<embed src="http://www.youtube.com/v/soRTHMEf0wY&hl=en&fs=1&fmt=22" type="application/x-shockwave-flash" allowfullscreen="true" width="500" height="308" class="left gawkerVideo"></object> Back in March 2009, Seydisfjordur, Iceland, was invaded by the weirdest and most zowielala plague there could be: Music. Sony installed a ton of speakers of all shapes and forms everywhere, some of which I've never seen.</p>
<p>Created by Juan Cabral, the <a class="autolink" title="Click here to read more posts tagged SONY SOUNDVILLE" href="http://gizmodo.com/tag/sony-soundville/">Sony Soundville</a> campaign played music from the likes of Death in Vegas, Bob Dylan, and the Guillemots for a week. Cool stuff, Sony, but where's the Abba, the Chic, and the rest of the disco love? [<a href="http://www.likecool.com/Sony_Soundville_Campaign&mdash;AD--Gear.html">Likecool</a>]</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5381369/sony-converts-iceland-town-into-massive-soundsystem]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5381369]]></guid>
			<category><![CDATA[audio]]></category>
			<category><![CDATA[art]]></category>
			<category><![CDATA[installation]]></category>
			<category><![CDATA[Sony Soundville]]></category>
			<pubDate><![CDATA[Wed, 14 Oct 2009 10:30:00 EDT]]></pubDate>
			<dc:creator><![CDATA[Jesus Diaz]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5381369&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[The Amazing Multi-function Absolute Outdoor Essentials]]></title>
			<description><![CDATA[
<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/10/stick.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/10/500x_stick.jpg" class="left image500" width="500" /></a>According to the packaging, this outdoor essential product can be used as a ladle, toothbrush, toothpick, pen, shovel, paddle, torch, fishing rod, firewood, weapon, back scratcher, and wrist splint. Totally free! And they got toilet paper that can whistle too!</p>
<p><script type="text/javascript">
gawkerGallery(5377196,3,'Outdoor Essentials');
</script></p>
<p>This is one of those genius guerrilla advertising campaign that it's silly, absurd, and absolutely effective, increasing The <a class="autolink" title="Click here to read more posts tagged NORTH FACE" href="http://gizmodo.com/tag/north-face/">North Face</a> products sales by 38 percent. Of course, these weren't the products&mdash;which apparently many people still wanted to buy. They are actually products used as advertising for their brand, placed in retail racks and shelves. [<a href="http://directdaily.blogspot.com/2009/10/north-face-outdoor-essentials.html">Direct Daily</a>]</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5377224/the-amazing-multi+function-absolute-outdoor-essentials]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5377224]]></guid>
			<category><![CDATA[advertising]]></category>
			<category><![CDATA[north face]]></category>
			<category><![CDATA[North Face Outdoor Essentials]]></category>
			<pubDate><![CDATA[Thu, 08 Oct 2009 13:20:00 EDT]]></pubDate>
			<dc:creator><![CDATA[Jesus Diaz]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5377224&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[Unfortunate Corporate Slogans, Nokia Edition: TAG YOUR IT!]]></title>
			<description><![CDATA[
<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/10/100_0814_01.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/10/500x_100_0814_01.jpg" class="left image500" width="500" /></a>No, this slogan isn't a typo, and yes, the English-speaking Nokia reps were extremely embarrassed about it. The best part? The phrase is written <em>everywhere</em> at this booth, from t-shirts to rebranded cans of soup. More idiom-related wackiness post-jump.</p>
<p>The tagline is actually advertising Nokia's "Point and Find" service, which is a sort of user-generated phototagging system. Take a picture of your shoes, or a painting, or whatever, add in a link to its Wikipedia page or shopping link, and then whenever anyone snaps a photo of that item, they'll see your links. The slogan idea is kind of a ripoff of those eBay ads from three years ago that used the tagline "Find Your It." Unfortunately, whoever decided on "<a class="autolink" title="Click here to read more posts tagged TAG YOUR IT" href="http://gizmodo.com/tag/tag-your-it/">TAG YOUR IT</a>" evidently did not go to elementary school in an English-speaking country.</p>
<p><script type="text/javascript">
gawkerGallery(5376636,4,'');
</script></p>
<p>The service itself isn't nearly as useful as, say, a barcode scanner, and relying on users to supply those links is sort of cheating in my book, but the service isn't really the point here. The point is that there's a box of macaroni and cheese that says TAG YOUR IT on it.</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5376637/unfortunate-corporate-slogans-nokia-edition-tag-your-it]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5376637]]></guid>
			<category><![CDATA[oops]]></category>
			<category><![CDATA[nokia]]></category>
			<category><![CDATA[slogans]]></category>
			<category><![CDATA[tag your it]]></category>
			<category><![CDATA[taglines]]></category>
			<pubDate><![CDATA[Wed, 07 Oct 2009 21:40:00 EDT]]></pubDate>
			<dc:creator><![CDATA[Dan Nosowitz]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5376637&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[44 PlayStation 3 Ads Too Offensive For Even Sony To Use]]></title>
			<description><![CDATA[
<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/10/ps3adstop.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/10/500x_ps3adstop.jpg" class="left image500" width="500" /></a>Sony has a penchant for making questionable or offensive ads. But man, nothing they've done comes close to some of the stuff you guys came up with. You've been warned; no whining about being offended allowed.</p>
<p><b>First Place</b>&mdash;Brian Garten<br>
<a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/10/BrianGarten_01.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/10/500x_BrianGarten_01.jpg" class="left image500" width="500" /></a><br>
<b>Second Place</b>&mdash;Jairo Filho<br>
<img src="http://cache.gawker.com/assets/images/gizmodo/2009/10/JairoFilho_01.jpg" class="left image340" width="340" /><br>
<b>Third Place</b><br>
<a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/10/JefferMitchell_01.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/10/500x_JefferMitchell_01.jpg" class="left image500" width="500" /></a></p>
<p><script type="text/javascript">
gawkerGallery(5375401,44,'Offensive PS3 Ads');
</script></p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5375411/44-playstation-3-ads-too-offensive-for-even-sony-to-use]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5375411]]></guid>
			<category><![CDATA[photoshop contest]]></category>
			<category><![CDATA[ads]]></category>
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			<category><![CDATA[feature]]></category>
			<category><![CDATA[gaming]]></category>
			<category><![CDATA[photoshop]]></category>
			<category><![CDATA[playstation]]></category>
			<category><![CDATA[playstation 3]]></category>
			<category><![CDATA[sony]]></category>
			<category><![CDATA[top]]></category>
			<pubDate><![CDATA[Tue, 06 Oct 2009 14:00:00 EDT]]></pubDate>
			<dc:creator><![CDATA[Adam Frucci]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5375411&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[Help Sony Create Even More Upsetting and Controversial Ads]]></title>
			<description><![CDATA[
<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/10/wtfplaystation3.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/10/500x_wtfplaystation3.jpg" class="left image500" width="500" /></a>Sony <a href="http://gizmodo.com/5370197/new-sony-ad-play-playstation-3-save-a-nazis-life">loves to make unsettling ads</a> that appear designed to offend rather than sell video games. Fair enough, Sony! But I think we can beat them at their own game.</p>
<p>Create a twisted <a class="autolink" title="Click here to read more posts tagged PLAYSTATION 3" href="http://gizmodo.com/tag/playstation-3/">PlayStation 3</a> ad for Sony, and send it to me at <a href="mailto:contests@gizmodo.com?subject=Sony%20Ad">contests@gizmodo.com</a> with <b>Sony Ad</b> in the subject line. Save your files as JPGs or GIFs, and use a FirstnameLastname.jpg naming convention using whatever name you want to be credited with. Send your work to me by next Tuesday morning, and I'll pick three top winners and show off the rest of the best in our Gallery of Champions. Get to it! [Original image from <a href="http://www.charliewhite.info">Charlie White's "Understanding Joshua" series</a>]</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5372116/help-sony-create-even-more-upsetting-and-controversial-ads]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5372116]]></guid>
			<category><![CDATA[photoshop contest]]></category>
			<category><![CDATA[ads]]></category>
			<category><![CDATA[gaming]]></category>
			<category><![CDATA[playstation]]></category>
			<category><![CDATA[playstation 3]]></category>
			<category><![CDATA[sony]]></category>
			<pubDate><![CDATA[Thu, 01 Oct 2009 12:40:00 EDT]]></pubDate>
			<dc:creator><![CDATA[Adam Frucci]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5372116&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[New Sony Ad: Play PlayStation 3, Save a Nazi's Life]]></title>
			<description><![CDATA[
<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/09/PS3-Rommel.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/09/500x_PS3-Rommel.jpg" class="left image500" width="500" /></a>Apparently, if you play the <a class="autolink" title="Click here to read more posts tagged PLAYSTATION 3" href="http://gizmodo.com/tag/playstation-3/">PlayStation 3</a>, you'll give a blood transfusion to a Nazi, or a heart transplant to Joan of Arc. What in holy hell do these mean, Sony? <b>Updated</b></p>
<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/09/PS3-Joan-of-Arc.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/09/500x_PS3-Joan-of-Arc.jpg" class="left image500" width="500" /></a>We've seen a large number of creepy as hell Sony ads, and these seem to be just about at the same level as <a href="http://gizmodo.com/389972/the-most-horrifying-playstation-3-ad-ever-makes-me-loyal-to-the-xbox-360-for-life-nsfw">the dude with a thumb for a penis</a>. And gee whiz, the whole "creepy ad" strategy seems to be working, as Sony is absolutely <i>dominating</i> the gaming marketplace. Right? Keep on keeping on, Sony! [<a href="http://copyranter.blogspot.com/2009/09/erwin-rommel-joan-of-arc-resurrected-by.html">Copyranter</a>]</p>
<p><b>Update:</b> Sony sends along this note from the president of BBDO Chile, the ad house responsible for these things:</p>
<blockquote>
<p>This creative design did not involve and was never approved by Sony Computer Entertainment or Sony. This "mock campaign" was developed by BBDO Chile staff and was submitted to various creative competitions/festivals without prior notification or approval from SCE/Sony, and it is not representative of the views or advertising policies of SCE/Sony. BBDO Chile apologizes for using this creative concept without authorization or prior approval, and for its misrepresentation of the PlayStation brand and its values.</p>
<p>Cristián Lehuedé B.<br>
Presidente Ejecutivo<br>
BBDO Chile</p>
</blockquote>
<p>Oops! Sony can't be happy with BBDO over that one.</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5370197/new-sony-ad-play-playstation-3-save-a-nazis-life]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5370197]]></guid>
			<category><![CDATA[badvertising]]></category>
			<category><![CDATA[ads]]></category>
			<category><![CDATA[gaming]]></category>
			<category><![CDATA[playstation 3]]></category>
			<category><![CDATA[sony]]></category>
			<pubDate><![CDATA[Tue, 29 Sep 2009 12:00:00 EDT]]></pubDate>
			<dc:creator><![CDATA[Adam Frucci]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5370197&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[Microsoft's New Windows 7 Ads: Colorful!]]></title>
			<description><![CDATA[
<p><object width="500" height="308" class="left gawkerVideo embeddedVideo videoObject_0"><param name="movie" value="http://www.youtube.com/v/46BrgXXXzW8&hl=en&fs=1&fmt=22">
<param name="allowFullScreen" value="true">
<embed src="http://www.youtube.com/v/46BrgXXXzW8&hl=en&fs=1&fmt=22" type="application/x-shockwave-flash" allowfullscreen="true" width="500" height="308" class="left gawkerVideo"></object>Microsoft let loose with a crop of new ads for <a class="autolink" title="Click here to read more posts tagged WINDOWS 7" href="http://gizmodo.com/tag/windows-7/">Windows 7</a>, and they're actually not bad, aside from that weird line about "waiting for a spaceship" in the first one.</p>
<p>They focus on the new UI elements (Aero Shake, new Start Bar, themes), which is probably smart given that Windows 7's main competition, Snow Leopard, has barely any visible changes from its predecessor. I like the emphasis on Windows 7's bright shiny colors, too. Will the ads convince people to go out and buy the OS? Who knows; I'm not really sure there's a lot of mainstream enthusiasm or knowledge about upgrading an OS. But these ads probably won't hurt matters. Check out a couple more over at <a href="http://news.cnet.com/8301-17852_3-10362247-71.html?part=rss&subj=news&tag=2547-1_3-0-20">CNET</a>. [<a href="http://news.cnet.com/8301-17852_3-10362247-71.html?part=rss&subj=news&tag=2547-1_3-0-20">CNET</a>]</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5368536/microsofts-new-windows-7-ads-colorful]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5368536]]></guid>
			<category><![CDATA[ads]]></category>
			<category><![CDATA[advertisements]]></category>
			<category><![CDATA[microsoft]]></category>
			<category><![CDATA[os]]></category>
			<category><![CDATA[windows 7]]></category>
			<category><![CDATA[windows 7 ads]]></category>
			<pubDate><![CDATA[Sat, 26 Sep 2009 17:15:00 EDT]]></pubDate>
			<dc:creator><![CDATA[Dan Nosowitz]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5368536&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[This Incredible Windows 7 Launch Party Video Is Either the Best or Worst Microsoft Ad This Year]]></title>
			<description><![CDATA[
<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/09/win7party.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/09/500x_win7party.jpg" class="left image500" width="500" /></a>Holy Steve Ballmer. This set of Launch Party videos are incredible for its nostalgia sake. No, they're not old videos; I just thought the whole advertising industry moved past fake setups like this back in the '90s.</p>
<p>Give it a watch and see. My god. They're talking about having a party for <a class="autolink" title="Click here to read more posts tagged WINDOWS 7" href="http://gizmodo.com/tag/windows-7/">Windows 7</a>. And the cast? It looks like a guy, his mom, his sister, and his sister's rebellious college fling that turned into a long term relationship.</p>
<p><object width="500" height="308" class="left gawkerVideo embeddedVideo videoObject_0"><param name="movie" value="http://www.youtube.com/v/1cX4t5-YpHQ&hl=en&fs=1&fmt=22">
<param name="allowFullScreen" value="true">
<embed src="http://www.youtube.com/v/1cX4t5-YpHQ&hl=en&fs=1&fmt=22" type="application/x-shockwave-flash" allowfullscreen="true" width="500" height="308" class="left gawkerVideo"></object>But seriously. You know how you're watching something that's so surprising that you can't believe what you're seeing that you literally have nothing to add to the visuals? This is it. It's like if you took a man from the 1400s and showed him a plasma TV.</p>
<p>If you want to kill another 3 hours at work today, there's a whole <a href="http://www.youtube.com/user/LaunchParties">series of these</a> videos about Windows 7. [<a href="http://www.youtube.com/watch?v=1cX4t5-YpHQ&feature=player_embedded">YouTube</a> - <i><a href="http://lifehacker.com/">Thanks Adam and Kevin!</a></i>]</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5366105/this-incredible-windows-7-launch-party-video-is-either-the-best-or-worst-microsoft-ad-this-year]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5366105]]></guid>
			<category><![CDATA[windows 7]]></category>
			<category><![CDATA[ads]]></category>
			<category><![CDATA[microsoft]]></category>
			<category><![CDATA[windows]]></category>
			<category><![CDATA[windows 7 launch party]]></category>
			<pubDate><![CDATA[Wed, 23 Sep 2009 17:00:00 EDT]]></pubDate>
			<dc:creator><![CDATA[Jason Chen]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5366105&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[First Zune HD Commercial Underwhelms, Teases]]></title>
			<description><![CDATA[
<p><object width="500" height="308" class="left gawkerVideo embeddedVideo videoObject_0"><param name="movie" value="http://www.youtube.com/v/3psd0AFAquU&hl=en&fs=1&fmt=22">
<param name="allowFullScreen" value="true">
<embed src="http://www.youtube.com/v/3psd0AFAquU&hl=en&fs=1&fmt=22" type="application/x-shockwave-flash" allowfullscreen="true" width="500" height="308" class="left gawkerVideo"></object>The first <a class="autolink" title="Click here to read more posts tagged ZUNE HD" href="http://gizmodo.com/tag/zune-hd/">Zune HD</a> commercial came out today, and it's an extremely brief look (more like a list, really) at a few of the PMP's main features. I <a href="http://gizmodo.com/5360126/zune-hd-review-the-pmp-evolved?skyline=true&s=x">really like the Zune HD</a>, but this ad doesn't get me excited.</p>
<p>This is especially disappointing not just because the Zune HD is a great device that deserves a great commercial but also because Microsoft is definitely capable of pumping out interesting, memorable advertising. <a href="http://www.youtube.com/watch?v=xWnRAmjYmAw">This older Zune ad</a> has great visuals, a killer soundtrack ("Lake Michigan" by Rogue Wave) and a high adorability factor. The new <a class="autolink" title="Click here to read more posts tagged ZUNE HD AD" href="http://gizmodo.com/tag/zune-hd-ad/">Zune HD ad</a> glosses over the killer design of the device and very prominently (and mysteriously) features "Games," accompanied by a racing game that definitely isn't actually available.</p>
<p>The ad is so short that I'm sure it's just a teaser, to be upstaged by a legit ad soon, but seriously, Microsoft: The Zune HD has a ton of personality. Show it off. [<a href="http://www.youtube.com/watch?v=3psd0AFAquU">YouTube</a> via <a href="http://www.engadget.com/2009/09/16/zune-hd-commercial-hits-major-selling-points-forgets-to-include/">Engadget</a>]</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5361278/first-zune-hd-commercial-underwhelms-teases]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5361278]]></guid>
			<category><![CDATA[advertising]]></category>
			<category><![CDATA[ad]]></category>
			<category><![CDATA[ads]]></category>
			<category><![CDATA[microsoft]]></category>
			<category><![CDATA[pmps]]></category>
			<category><![CDATA[zune]]></category>
			<category><![CDATA[zune hd]]></category>
			<category><![CDATA[zune hd ad]]></category>
			<pubDate><![CDATA[Wed, 16 Sep 2009 21:30:00 EDT]]></pubDate>
			<dc:creator><![CDATA[Dan Nosowitz]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5361278&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[Bud Light's 'Grooler' Is Actually a Real Product]]></title>
			<description><![CDATA[
<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/09/grooler.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/09/500x_grooler.jpg" class="left image500" width="500" /></a>If you watched any football this weekend, you saw But Light's "Tailgate Approved" parody infomercials. But hey, maybe they weren't parodies; you can buy all that stuff, including the awesome-looking Grooler, online.</p>
<p>For $125 you get two coolers with a grill in the middle. Awesome, right? I mean, sure, you can toss a grill and two coolers in the back of your car for cheaper and with less lugging, but this is still a fun gimmick. Although if we're discussing practicality the real winner is the Foozie, which is a combo of a foam hand and a beer coozie. Only $10 for 2 of them! That's impulse purchase territory, folks. [<a href="http://www.tailgateapproved.com">Tailgate Approved</a>]</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5359818/bud-lights-grooler-is-actually-a-real-product]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5359818]]></guid>
			<category><![CDATA[grilling]]></category>
			<category><![CDATA[ads]]></category>
			<category><![CDATA[beer]]></category>
			<category><![CDATA[bud light]]></category>
			<category><![CDATA[cooler]]></category>
			<category><![CDATA[football]]></category>
			<category><![CDATA[grooler]]></category>
			<pubDate><![CDATA[Tue, 15 Sep 2009 11:40:00 EDT]]></pubDate>
			<dc:creator><![CDATA[Adam Frucci]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5359818&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[Adventures in Ad Placement, Steve Jobs Edition]]></title>
			<description><![CDATA[
<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/09/adplacement.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/09/500x_adplacement.jpg" class="left image500" width="500" /></a>Was placing this ad next to this picture of <a class="autolink" title="Click here to read more posts tagged STEVE JOBS" href="http://gizmodo.com/tag/steve-jobs/">Steve Jobs</a> an intentional joke or an honest mistake? You decide. [<a href="http://www.flickr.com/photos/elithebearded/3909120059/">Flickr</a> via <a href="http://www.iphonesavior.com/2009/09/wall-street-journal-achieves-ad-placement-fail.html">iPhone Savior</a>]</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5357593/adventures-in-ad-placement-steve-jobs-edition]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5357593]]></guid>
			<category><![CDATA[steve jobs]]></category>
			<category><![CDATA[ads]]></category>
			<category><![CDATA[apple]]></category>
			<category><![CDATA[wall street journal]]></category>
			<pubDate><![CDATA[Fri, 11 Sep 2009 20:30:00 EDT]]></pubDate>
			<dc:creator><![CDATA[Adam Frucci]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5357593&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[How Motorola's Clumsy Keynote Hurt the Cliq]]></title>
			<description><![CDATA[
<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/09/motomobilize26.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/09/500x_motomobilize26.jpg" class="left image500" width="500" /></a>Everyone's been waiting for <a href="http://gizmodo.com/5356696/motorola-cliq-quick-hands-on-impressions?skyline=true&s=x">the Cliq</a>, Motorola's desperate-but-anticipated dive into Androidery, and we were <em>ready</em> to be excited about it. Problem is, you wouldn't have known from the launch, which was somewhat mishandled.</p>
<p>As far as fumbles go, confusing people about your new product's name ranks pretty high, and that's exactly what they did&mdash;<a href="http://live.gizmodo.com">we were there</a>, and at first we thought the phone was called the Blur, then the Click, <em>then</em> the Cliq, as did pretty much the entire internet. Exhibit A, above.</p>
<p>Lance Ulanoff at PCMag took particular offense to the whole show, and went so far as to pen a <a href="http://www.pcmag.com/article2/0,2817,2352751,00.asp">takedown piece</a> on the entire event:</p>
<blockquote>
<p>The keynote did convey Motorola's sense of urgency. In fact, the whole event felt rushed. Motorola never stopped long enough to give us a good look at the CLIQ. It was like the Cliffs Notes version of a product launch. Major product points were glossed over or never explained. I don't think anyone specifically said that the big touch screen phone was hiding a QWERTY keyboard. Instead, you just kind of noticed it as the presentation went along.</p>
</blockquote>
<p>Implied QWERTY! This is one of the most brutal hatchet jobs I've ever seen inflicted on a non-human, but it's probably deserved. Which is a shame, because the Cliq turned out to be a <a href="http://gizmodo.com/5356943/motorola-cliq-gallery-and-impressions?skyline=true&s=x">pretty swell little phone</a>, actually! [<a href="http://www.pcmag.com/article2/0,2817,2352751,00.asp">PCMag</a>]</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5357395/how-motorolas-clumsy-keynote-hurt-the-cliq]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5357395]]></guid>
			<category><![CDATA[motorola]]></category>
			<category><![CDATA[bad things]]></category>
			<category><![CDATA[cliq]]></category>
			<category><![CDATA[motorola cliq]]></category>
			<category><![CDATA[pr]]></category>
			<pubDate><![CDATA[Fri, 11 Sep 2009 11:54:02 EDT]]></pubDate>
			<dc:creator><![CDATA[John Herrman]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5357395&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[Cutest PC Spokestoddler Returns In New Windows 7 Spot]]></title>
			<description><![CDATA[
<p><br clear="all">
<object width="500" height="308" class="left gawkerVideo embeddedVideo videoObject_0"><param name="movie" value="http://www.youtube.com/v/ssOq02DTTMU&hl=en&fs=1&fmt=22">
<param name="allowFullScreen" value="true">
<embed src="http://www.youtube.com/v/ssOq02DTTMU&hl=en&fs=1&fmt=22" type="application/x-shockwave-flash" allowfullscreen="true" width="500" height="308" class="left gawkerVideo"></object> <a href="http://i.gizmodo.com/5149071/latest-im-a-pc-ad-entices-new-windows-users-with-cuteness">Kylie</a>'s back, and apparently she's learning to read by skimming positive reviews of <a class="autolink" title="Click here to read more posts tagged WINDOWS 7" href="http://gizmodo.com/tag/windows-7/">Windows 7</a>&mdash;including our own. She makes a slideshow (app not included in Windows 7), and gives us a piglet with bunny ears. Thanks, Kylie!</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5356883/cutest-pc-spokestoddler-returns-in-new-windows-7-spot]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5356883]]></guid>
			<category><![CDATA[microsoft]]></category>
			<category><![CDATA[ad]]></category>
			<category><![CDATA[commercial]]></category>
			<category><![CDATA[I'm a PC]]></category>
			<category><![CDATA[kylie]]></category>
			<category><![CDATA[windows 7]]></category>
			<pubDate><![CDATA[Thu, 10 Sep 2009 19:40:00 EDT]]></pubDate>
			<dc:creator><![CDATA[Wilson Rothman]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5356883&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[Speed Limit Sign Displays Days In Hospital Based On Your Car Speed]]></title>
			<description><![CDATA[
<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/09/hospital_0.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/09/500x_hospital_0.jpg" class="left image500" width="500" /></a>These 25mph <a class="autolink" title="Click here to read more posts tagged SPEED LIMIT" href="http://gizmodo.com/tag/speed-limit/">speed limit</a> signs are equipped with a speed radar and a number display. Nothing strange about that, really. Until you notice that the billboard displays horrible figures&mdash;like days in hospital or crash bills&mdash;based on your speed.</p>
<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/09/accidentbills.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/09/500x_accidentbills.jpg" class="left image500" width="500" /></a></p>
<p>I don't know how it calculates the numbers. Maybe it's just a speed display, maybe it uses some logic to come up with the accident bills costs or the chance of a crash. I do know, however, that people respond to fear more than to fines. 46 days in the hospital won't be fun at all, so grab your steering wheel with <i>both hands</i>, and please drive safely. [<a href="http://directdaily.blogspot.com/2009/09/elm-grove-police-department-slower-is.html">Direct Daily</a>]</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5352242/speed-limit-sign-displays-days-in-hospital-based-on-your-car-speed]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5352242]]></guid>
			<category><![CDATA[displays]]></category>
			<category><![CDATA[cars]]></category>
			<category><![CDATA[speed limit]]></category>
			<pubDate><![CDATA[Thu, 03 Sep 2009 19:40:00 EDT]]></pubDate>
			<dc:creator><![CDATA[Jesus Diaz]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5352242&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[No Wonder Darth Vader Has Such a Bad Attitude]]></title>
			<description><![CDATA[
<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/09/McDsDarth.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/09/500x_McDsDarth.jpg" class="left image500" width="500" /></a>It's not that his soul has been overtaken with darkness, it's that he's just really gassy! Those movies make so much more sense now. [<a href="http://copyranter.blogspot.com/2009/09/his-subsequent-bowel-movement-will-be.html">Copyranter</a>]</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5352155/no-wonder-darth-vader-has-such-a-bad-attitude]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5352155]]></guid>
			<category><![CDATA[ads]]></category>
			<category><![CDATA[darth vader]]></category>
			<category><![CDATA[mcdonalds]]></category>
			<category><![CDATA[star wars]]></category>
			<pubDate><![CDATA[Thu, 03 Sep 2009 18:40:00 EDT]]></pubDate>
			<dc:creator><![CDATA[Adam Frucci]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5352155&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[Windows 7 House Party: Everybody Gather Around the Computer]]></title>
			<description><![CDATA[
<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/09/Screen_shot_2009-09-02_at_5.22.28_PM.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/09/500x_Screen_shot_2009-09-02_at_5.22.28_PM.jpg" class="left image500" width="500" /></a>Microsoft teamed up with <a href="http://houseparty.com/">HouseParty</a> for one of the most headscratching promotions we've seen: They want you to throw a party for the <a class="autolink" title="Click here to read more posts tagged WINDOWS 7" href="http://gizmodo.com/tag/windows-7/">Windows 7</a> launch. We love Windows 7 and all, but Microsoft might be overestimating its party potential.</p>
<p>The idea is to get people together in the week following Windows 7's launch to throw a party in which you "Pick a theme, then upload photos and videos, chat with other hosts, blog your experience, and download fun favors all from your personal <a class="autolink" title="Click here to read more posts tagged HOUSE PARTY" href="http://gizmodo.com/tag/house-party/">House Party</a> page." Lucky party-throwers selected by House Party will receive a "signature" version of Windows 7 Ultimate as well as a Windows 7 Party Pack, because those people really love to party. Get it?</p>
<p><img src="http://cache.gawker.com/assets/images/4/2009/09/thumb160x_Screen_shot_2009-09-02_at_5.23.30_PM.jpg" class="left image158" width="158" /></p>
<p>It's a ridiculous advertising ploy, of course&mdash;you apply to be a party thrower in exchange for compensation from the companies in the form of free samples. But when we see what other House Party brand house parties are offered, a Windows 7 party sounds sort of appealing. I'd rather sit around and watch someone slowly install an OS than go to a <a href="http://houseparty.com/splash/metabolife">Metabolife</a> weight-loss party where there's guaranteed to be no good snacks. [<a href="http://houseparty.com/windows7">House Party</a>]</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5351384/windows-7-house-party-everybody-gather-around-the-computer]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5351384]]></guid>
			<category><![CDATA[advertising]]></category>
			<category><![CDATA[house party]]></category>
			<category><![CDATA[microsoft]]></category>
			<category><![CDATA[windows 7]]></category>
			<category><![CDATA[windows 7 house party]]></category>
			<pubDate><![CDATA[Wed, 02 Sep 2009 21:00:00 EDT]]></pubDate>
			<dc:creator><![CDATA[Dan Nosowitz]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5351384&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[Wait, Did This Bell Palm Pre Video Just Diss Americans?]]></title>
			<description><![CDATA[
<p><a class="autolink" title="Click here to read more posts tagged BELL CANADA" href="http://gizmodo.com/tag/bell-canada/">Bell Canada</a>'s latest Pre promo video is intended to illustrate the phone's ease of use in a tongue-in-cheek way. But its opening line certainly caught our attention: "Unlike our neighbors to the south, Canadians are an active people…"</p>
<p>It's a lighthearted dig for those with a sense of humor. But comes after Bell seemingly <a href="http://gizmodo.com/5342316/look-familiar-bell-canadas-palm-pre-ad-mimics-the-iphone">ripped off Apple's iPhone ads</a> last week. So friendly neighbors to the north, what gives, eh? [Thanks Denis!]</p>
<p><object width="502" height="309" class="left gawkerVideo embeddedVideo videoObject_0"><param name="movie" value="http://www.youtube.com/v/ihTz5Q9Nx8s&hl=en&fs=1&fmt=22">
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]]></description>
			<link><![CDATA[http://gizmodo.com/5349170/wait-did-this-bell-palm-pre-video-just-diss-americans]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5349170]]></guid>
			<category><![CDATA[advertising]]></category>
			<category><![CDATA[bell]]></category>
			<category><![CDATA[bell canada]]></category>
			<category><![CDATA[bell palm pre americans]]></category>
			<category><![CDATA[canada]]></category>
			<category><![CDATA[iphone]]></category>
			<category><![CDATA[iphone 3g]]></category>
			<category><![CDATA[iphone 3gs]]></category>
			<pubDate><![CDATA[Mon, 31 Aug 2009 04:06:00 EDT]]></pubDate>
			<dc:creator><![CDATA[Danny Allen]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5349170&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[Robert Loggia Is the PC's New Personal Trainer]]></title>
			<description><![CDATA[
<p><object width="502" height="309" class="left gawkerVideo embeddedVideo videoObject_0"><param name="movie" value="http://www.youtube.com/v/VN3x3yoQN_8&hl=en&fs=1&fmt=22">
<param name="allowFullScreen" value="true">
<embed src="http://www.youtube.com/v/VN3x3yoQN_8&hl=en&fs=1&fmt=22" type="application/x-shockwave-flash" allowfullscreen="true" width="502" height="309" class="left gawkerVideo"></object>After Puddy's ho-hum appearance earlier this month, the revolving celebrity door that is the Apple <a class="autolink" title="Click here to read more posts tagged I'M A MAC" href="http://gizmodo.com/tag/i.m-a-mac/">I'm a Mac</a> ads now feature the gruff and tough Robert Loggia as the PC's personal trainer.</p>

<p>Now, I'm a Mac user (surprise!), but I think I'm starting to <a href="http://gizmodo.com/5344749/patrick-warburton-wastes-considerable-talents-in-new-im-a-mac-ad">agree with Dan</a> on these commercials. They're getting a bit long in the tooth and a bit forced, no? [<a href="http://www.apple.com/getamac/ads/">Apple</a> via <a href="http://www.crunchgear.com/2009/08/29/robert-loggia-hired-to-whip-pc-into-shape-in-latest-apple-commercial/">CrunchGear</a>]</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5348820/robert-loggia-is-the-pcs-new-personal-trainer]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5348820]]></guid>
			<category><![CDATA[advertising]]></category>
			<category><![CDATA[apple]]></category>
			<category><![CDATA[computers]]></category>
			<category><![CDATA[i'm a mac]]></category>
			<category><![CDATA[mac]]></category>
			<category><![CDATA[pc]]></category>
			<category><![CDATA[videos]]></category>
			<pubDate><![CDATA[Sun, 30 Aug 2009 14:00:00 EDT]]></pubDate>
			<dc:creator><![CDATA[Jack Loftus]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5348820&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[Are Asus and Moko Teaming Up to Sell Underwear?]]></title>
			<description><![CDATA[
<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/08/asus05_01.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/08/500x_asus05_01.jpg" class="left image500" width="500" /></a>Is this weird marketing campaign between Moko and Asus encouraging me to buy an EeePC or Calvin Klein undies? Or am I supposed to donate some shirts to these girls so they don't have to wear those tiny things?</p>
<p><script type="text/javascript">
gawkerGallery(5348151,9,'');
</script></p>
<p>Seriously. What are they selling here? [<a href="http://www.moko.cc/post/50937.html">moko</a> via <a href="http://www.netbookreviews.net/asus/eee-pc-moko-models/">NetbookReviews</a> - <i>Thanks, Matt!</i>]</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5348164/are-asus-and-moko-teaming-up-to-sell-underwear]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5348164]]></guid>
			<category><![CDATA[asus]]></category>
			<category><![CDATA[ads]]></category>
			<category><![CDATA[asus eee pc]]></category>
			<category><![CDATA[boobs]]></category>
			<category><![CDATA[eee pc]]></category>
			<category><![CDATA[half-naked]]></category>
			<category><![CDATA[models]]></category>
			<category><![CDATA[moko]]></category>
			<category><![CDATA[netbooks]]></category>
			<category><![CDATA[nsfw]]></category>
			<pubDate><![CDATA[Fri, 28 Aug 2009 20:20:10 EDT]]></pubDate>
			<dc:creator><![CDATA[Rosa Golijan]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5348164&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[New PS3 Ads Tease Internet Rumors, Lazy Boyfriends]]></title>
			<description><![CDATA[<p><img src="http://cache.gawker.com/assets/images/gizmodo/2009/08/PS3-2.jpg" width="160" height="120" />Amazingly enough, Sony's new U.S PlayStation 3 ads actually make sense, and have a sense of humor. The first spot is a tongue-in-cheek look at pricing rumors (hey!), while the second spruiks the joys of the Interwebs.</p>
<p>Maybe this might finally shake my nightmares of that freaky <a href="http://gizmodo.com/210784/the-weirdest-ps3-commercial-yet">Sony devil baby</a>.</p>
<p><object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" width="500" height="303" id="viddler"><param name="movie" value="http://www.viddler.com/simple_on_site/f147d319" /><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /><embed src="http://www.viddler.com/simple_on_site/f147d319" width="500" height="303" type="application/x-shockwave-flash" allowScriptAccess="always" allowFullScreen="true" name="viddler" ></embed></object></p>
<p>Sony's corp-speak for its campaign is "<a class="autolink" title="Click here to read more posts tagged IT DOES EVERYTHING" title="Click here to read more posts tagged IT DOES EVERYTHING" href="http://gizmodo.com/tag/it-does-everything/">It Does Everything</a>". Yeah, it's got Blu-ray and Wi-Fi&mdash;but as Adam noted yesterday&mdash;it all depends on your setup. And anyway, the games are what's important. See: <a href="http://gizmodo.com/5346969/ps3-slim-vs-xbox-360-elite-hardware-pretty-cut-and-dry">PS3 Slim Vs. Xbox 360 Elite Hardware: Pretty Cut and Dry</a>. [<a href="http://blog.us.playstation.com/2009/08/27/it-only-does-everything/">Sony</a>]</p>
<p><object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" width="500" height="303" id="viddler"><param name="movie" value="http://www.viddler.com/simple_on_site/cb99617f" /><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /><embed src="http://www.viddler.com/simple_on_site/cb99617f" width="500" height="303" type="application/x-shockwave-flash" allowScriptAccess="always" allowFullScreen="true" name="viddler" ></embed></object></p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5347722/new-ps3-ads-tease-internet-rumors-lazy-boyfriends]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5347722]]></guid>
			<category><![CDATA[advertising]]></category>
			<category><![CDATA[commercials]]></category>
			<category><![CDATA[internet rumor]]></category>
			<category><![CDATA[it does everything]]></category>
			<category><![CDATA[marketing]]></category>
			<category><![CDATA[playstation]]></category>
			<category><![CDATA[ps3]]></category>
			<category><![CDATA[PS3 Slim Ad]]></category>
			<category><![CDATA[sony]]></category>
			<category><![CDATA[video]]></category>
			<pubDate><![CDATA[Fri, 28 Aug 2009 09:50:00 EDT]]></pubDate>
			<dc:creator><![CDATA[Danny Allen]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5347722&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[Infomercial for the Infomercial Stopper May Cause Reality to Fold In on Itself]]></title>
			<description><![CDATA[
<p><object width="502" height="309" class="left gawkerVideo embeddedVideo videoObject_0"><param name="movie" value="http://www.youtube.com/v/TZj1HRlPu0Q&hl=en&fs=1&fmt=22">
<param name="allowFullScreen" value="true">
<embed src="http://www.youtube.com/v/TZj1HRlPu0Q&hl=en&fs=1&fmt=22" type="application/x-shockwave-flash" allowfullscreen="true" width="502" height="309" class="left gawkerVideo"></object>This infomercial for a gadget called the <a class="autolink" title="Click here to read more posts tagged INFOMERCIAL STOPPER" href="http://gizmodo.com/tag/infomercial-stopper/">Infomercial Stopper</a> may just make your head explode. But it'll probably also make you laugh, as it's fucking hilarious (also, yes, that's the brilliant Matt McCarthy from those FiOS commercials). [<a href="http://www.youtube.com/watch?v=TZj1HRlPu0Q">YouTube</a>]</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5347090/infomercial-for-the-infomercial-stopper-may-cause-reality-to-fold-in-on-itself]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5347090]]></guid>
			<category><![CDATA[humor]]></category>
			<category><![CDATA[ads]]></category>
			<category><![CDATA[clips]]></category>
			<category><![CDATA[infomercial]]></category>
			<category><![CDATA[infomercial stopper]]></category>
			<category><![CDATA[video]]></category>
			<pubDate><![CDATA[Thu, 27 Aug 2009 14:40:00 EDT]]></pubDate>
			<dc:creator><![CDATA[Adam Frucci]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5347090&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[Being a Creepy Stalker? There's an App For That]]></title>
			<description><![CDATA[
<p><object width="502" height="309" class="left gawkerVideo embeddedVideo videoObject_0"><param name="movie" value="http://www.youtube.com/v/2k3zvI2tyPM&hl=en&fs=1&fmt=22">
<param name="allowFullScreen" value="true">
<embed src="http://www.youtube.com/v/2k3zvI2tyPM&hl=en&fs=1&fmt=22" type="application/x-shockwave-flash" allowfullscreen="true" width="502" height="309" class="left gawkerVideo"></object>Maybe I'm a skeeze deep down, but some of these apps seem pretty damned useful. I mean, for purely informational purposes, of course. [<a href="http://www.youtube.com/watch?v=2k3zvI2tyPM">YouTube</a>]</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5345336/being-a-creepy-stalker-theres-an-app-for-that]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5345336]]></guid>
			<category><![CDATA[humor]]></category>
			<category><![CDATA[ads]]></category>
			<category><![CDATA[app store]]></category>
			<category><![CDATA[apple]]></category>
			<category><![CDATA[apps]]></category>
			<category><![CDATA[cellphones]]></category>
			<category><![CDATA[clips]]></category>
			<category><![CDATA[iphone]]></category>
			<category><![CDATA[iphone apps]]></category>
			<category><![CDATA[stalkers]]></category>
			<category><![CDATA[video]]></category>
			<pubDate><![CDATA[Tue, 25 Aug 2009 19:40:00 EDT]]></pubDate>
			<dc:creator><![CDATA[Adam Frucci]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5345336&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[Patrick Warburton Wastes Considerable Talents in New "I'm a Mac" Ad]]></title>
			<description><![CDATA[
<p><object width="502" height="309" class="left gawkerVideo embeddedVideo videoObject_0"><param name="movie" value="http://www.youtube.com/v/Y_Ompf5Qtxg&hl=en&fs=1&fmt=22">
<param name="allowFullScreen" value="true">
<embed src="http://www.youtube.com/v/Y_Ompf5Qtxg&hl=en&fs=1&fmt=22" type="application/x-shockwave-flash" allowfullscreen="true" width="502" height="309" class="left gawkerVideo"></object>Taking a break from being an all-around hilarious actor, <a class="autolink" title="Click here to read more posts tagged PATRICK WARBURTON" href="http://gizmodo.com/tag/patrick-warburton/">Patrick Warburton</a> (David Puddy from <em>Seinfeld</em>, The Tick from <em>The Tick</em>) appears in the newest irritating "<a class="autolink" title="Click here to read more posts tagged I'M A MAC" href="http://gizmodo.com/tag/i.m-a-mac/">I'm a Mac</a>" ad, also featuring a Lauren (from Microsoft's "Laptop Hunters" series) look-a-like.</p>
<p>The ad reiterates the same played-out message we've heard in dozens of these ads: PCs get viruses, crash, push your grandparents down the stairs, whatever, so go buy a Mac and be hip or something. Apple's amassing a really funny cast here; even Justin Long was great in <em>Zack and Miri Make a Porno</em>, and tossing Patrick Warburton in there could have been a golden opportunity to be, you know, funny instead of just smug. Too bad Apple seems content to stick with the status quo. [<a href="http://www.apple.com/getamac/ads/">Apple</a> via <a href="http://www.engadget.com/2009/08/24/apple-enlists-david-puddy-to-take-on-the-laptop-hunters/">Engadget</a>]</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5344749/patrick-warburton-wastes-considerable-talents-in-new-im-a-mac-ad]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5344749]]></guid>
			<category><![CDATA[advertising]]></category>
			<category><![CDATA[ads]]></category>
			<category><![CDATA[apple]]></category>
			<category><![CDATA[i'm a mac]]></category>
			<category><![CDATA[mac]]></category>
			<category><![CDATA[patrick warburton]]></category>
			<category><![CDATA[patrick warburton apple]]></category>
			<pubDate><![CDATA[Mon, 24 Aug 2009 23:30:00 EDT]]></pubDate>
			<dc:creator><![CDATA[Dan Nosowitz]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5344749&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[Look Familiar? Bell Canada's Palm Pre Ad Mimics The iPhone]]></title>
			<description><![CDATA[
<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/08/ApplePalm3.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/08/500x_ApplePalm3.jpg" class="left image500" width="500" /></a>What's more unsettling than Tamara Hope's <a href="http://gizmodo.com/5338413/dialed-down-tamara-hope-palm-pre-ads-still-unsettling-creepy">Palm Pre ads</a>? Just how similar <a href="http://gizmodo.com/5337867/north-american-gsm-palm-pre-reveals-itself-in-name-only">Bell Canada's</a> <a href="http://gizmodo.com/5277499/palm-pre-review">Pre</a> ad looks to the iPhone spots we've seen for years. Everything from upbeat music to the disembodied hand is there. Watch them side-by-side:</p>
<p><object width="502" height="309" class="left gawkerVideo embeddedVideo videoObject_0"><param name="movie" value="http://www.youtube.com/v/sdXRS5mCsLQ&hl=en&fs=1&fmt=22">
<param name="allowFullScreen" value="true">
<embed src="http://www.youtube.com/v/sdXRS5mCsLQ&hl=en&fs=1&fmt=22" type="application/x-shockwave-flash" allowfullscreen="true" width="502" height="309" class="left gawkerVideo"></object><br>
<object width="502" height="309" class="left gawkerVideo embeddedVideo videoObject_1"><param name="movie" value="http://www.youtube.com/v/hny-G-0nUBM&hl=en&fs=1&fmt=22">
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<embed src="http://www.youtube.com/v/hny-G-0nUBM&hl=en&fs=1&fmt=22" type="application/x-shockwave-flash" allowfullscreen="true" width="502" height="309" class="left gawkerVideo"></object></p>
<p>I guess there are only so many ways you can sell a phone, but that's pretty damn similar. And if mimicry is the best form of flattery... [<a href="http://www.prethinking.com/home/2009/8/21/new-palm-pre-ad-from-bell-looks-identical-to-the-iphone-ads.html">Pre Thinking</a>]</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5342316/look-familiar-bell-canadas-palm-pre-ad-mimics-the-iphone]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5342316]]></guid>
			<category><![CDATA[advertising]]></category>
			<category><![CDATA[apple]]></category>
			<category><![CDATA[bell]]></category>
			<category><![CDATA[bell canada]]></category>
			<category><![CDATA[commercials]]></category>
			<category><![CDATA[iphone]]></category>
			<category><![CDATA[palm]]></category>
			<category><![CDATA[palm pre]]></category>
			<category><![CDATA[pre]]></category>
			<pubDate><![CDATA[Fri, 21 Aug 2009 01:30:00 EDT]]></pubDate>
			<dc:creator><![CDATA[Danny Allen]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5342316&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[CBS and Pepsi, Bored With Plain Old Print Ads, Cram Video Into a Magazine]]></title>
			<description><![CDATA[
<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/08/mag.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/08/500x_mag.jpg" class="left image500" width="500" /></a>That's right, aging, future-minded denizens of the 50s, video magazines are <em>here</em>! Almost. Come fall, <em><a class="autolink" title="Click here to read more posts tagged ENTERTAINMENT WEEKLY" href="http://gizmodo.com/tag/entertainment-weekly/">Entertainment Weekly</a></em> <a href="http://news.cnet.com/8301-1023_3-10313064-93.html?part=rss&subj=news&tag=2547-1_3-0-20">will feature the world's first video-screen-in-a-page advertisement</a>, to sell you some TV shows.</p>

<p>CBS and PepsiCo will take out a video-enabled ad, seen above in all its stamp-sized glory, which will pitch TV content to EW subscribers in New York and Los Angeles. The ads will probably be short, but the company that makes the video hardware, Americhip, says it can support up to 40 minutes of video.</p>
<p>Long-form video content in a magazine sounds pretty cool&mdash;think a full episode of a TV show in <em>EW</em>, or a mini-documentary in <em>The Economist</em>&mdash;but in advertising applications, it's firmly in "<a href="http://gizmodo.com/5028354/on-esquires-stupid-e+ink-cover">gimmick</a>" territory. This blurry shot doesn't tell us much about how video quality is, or how bulky the insert will be. I'm going to make some wagers: Low, and very.</p>
<p>There's an undeniable, retro-futurist draw to the whole thing, but remember what happened last time a magazine shacked up with one of print's technological enemies? It was <a href="http://gizmodo.com/5046575/esquires-e+ink-cover-hits-newsstands-blinking-disappointment">underwhelming, and a little sad</a>. The emotions of the <em>future</em>, folks!</p>
<p><strong>UPDATE</strong>: Advertising Age <a href="http://adage.com/mediaworks/article?article_id=138546">has some more substantive info</a> on how this thing will actually work:</p>
<blockquote>
<p>When Entertainment Weekly readers open the magazine to the ad pages, they will see a small screen flicker on and start to load a video. A brief segment featuring actors from "The Big Bang Theory" will explain how to use the player, while talking about features from Entertainment Weekly and the different video selections a reader can choose. By pressing one of five different buttons, readers can watch a video montage from [a bunch of different shows]</p>
</blockquote>
<p>[<a href="http://news.cnet.com/8301-1023_3-10313064-93.html?part=rss&subj=news&tag=2547-1_3-0-20">CNET</a>&mdash;<strike>Image by Caroline McCarthy/CNET</strike> Updated with better photo from <a href="http://adage.com/mediaworks/article?article_id=138546">Ad Age</a>]</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5340905/cbs-and-pepsi-bored-with-plain-old-print-ads-cram-video-into-a-magazine]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5340905]]></guid>
			<category><![CDATA[magazine]]></category>
			<category><![CDATA[ads]]></category>
			<category><![CDATA[americhip]]></category>
			<category><![CDATA[cbs]]></category>
			<category><![CDATA[display technology]]></category>
			<category><![CDATA[entertainment weekly]]></category>
			<category><![CDATA[ew]]></category>
			<category><![CDATA[magazine video content]]></category>
			<category><![CDATA[video magazine]]></category>
			<pubDate><![CDATA[Wed, 19 Aug 2009 14:40:00 EDT]]></pubDate>
			<dc:creator><![CDATA[John Herrman]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5340905&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[Bell Internet: Perfect For No-Strings-Attached Sex?]]></title>
			<description><![CDATA[
<p>This new Bell ad enthusiastic claims that your Internet service should be just like some Animal House version of college life: "Perfect for hookups, with no commitments." Ahh, double entendre fun!</p>
<p>What the?</p>
<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/08/BellInternet.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/08/500x_BellInternet.jpg" class="left image500" width="500" /></a></p>
<p>[<a href="http://www.intomobile.com/2009/08/18/bell-our-internet-plan-in-like-college-sex-no-strings-attached.html">IntoMobile</a>]</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5340562/bell-internet-perfect-for-no+strings+attached-sex]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5340562]]></guid>
			<category><![CDATA[advertising]]></category>
			<category><![CDATA[Bell Internet]]></category>
			<category><![CDATA[Bell Internet Hookups]]></category>
			<pubDate><![CDATA[Wed, 19 Aug 2009 01:30:58 EDT]]></pubDate>
			<dc:creator><![CDATA[Danny Allen]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5340562&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[Sony's Cybershot Exmor Ad Is Laughably Unfair]]></title>
			<description><![CDATA[
<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/08/exmor.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/08/504x_exmor.jpg" class="left image500" width="500"></a>The best part is, I don't even know to whom. Future camera buyers? Other cameras? To Sony's own <a href="http://gizmodo.com/5331161/cyber+shot-dsc+wx1-packs-sony-g-lens-and-low+light-shooting-extras/gallery/">Exmor-equipped point-and-shoots</a>, which got this instead of a respectable marketing campaign? In any case, <a href="http://gadgets.boingboing.net/2009/08/07/sony-shows-off-simul.html">this is dumb</a>. Let us count the ways!</p>

<p><strong>1.</strong> It's a "simulated image"<br>
<strong>2.</strong> The "conventional sensor" side of this scene looks like a slum; the Exmor half has a big, bright, beautiful building in it<br>
<strong>3.</strong> The left panel was snapped through a very fast F2.4 lens. The right? Who knows, since it's not real.<br>
<strong>4.</strong> We have no idea how long the exposure was. It could've been two minutes at ISO 50, for all we know.<br>
<strong>5.</strong> It's a "simulated image"</p>
<p>If your <a href="http://gizmodo.com/5331161/cyber+shot-dsc+wx1-packs-sony-g-lens-and-low+light-shooting-extras/gallery/">new sensors</a> are really, truly good in low light, there are really simple ways to show that, no Photoshopping needed. Come on guys, you're not selling a <a href="http://gizmodo.com/5237995/slap-chop-remix-breathes-new-life-into-worthless-gadget-vinces-career">Slap Chop</a>. [<a href="http://gadgets.boingboing.net/2009/08/07/sony-shows-off-simul.html">BoingBoing Gadgets</a>]</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5332408/sonys-cybershot-exmor-ad-is-laughably-unfair]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5332408]]></guid>
			<category><![CDATA[badvertising]]></category>
			<category><![CDATA[cameras]]></category>
			<category><![CDATA[cybershot]]></category>
			<category><![CDATA[exmor]]></category>
			<category><![CDATA[sony]]></category>
			<category><![CDATA[sony exmor]]></category>
			<pubDate><![CDATA[Fri, 07 Aug 2009 20:20:00 EDT]]></pubDate>
			<dc:creator><![CDATA[John Herrman]]></dc:creator>
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			<title><![CDATA[Scummy WipEout HD Patch Delivers Ads That Slow Down Gameplay]]></title>
			<description><![CDATA[
<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/08/statefarmweuoetdad.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/08/504x_statefarmweuoetdad.jpg" class="left image500" width="500"></a>In-game ads in a game you paid for that you play on a console that you also paid for are sleazy. But when those same ads actually slow down the game you're trying to play? That is absolutely inexcusable.</p>
<p>The latest <i><a class="autolink" title="Click here to read more posts tagged WIPEOUT HD" href="http://gizmodo.com/tag/wipeout-hd/">WipEout HD</a></i> patch, when downloaded on the PS3, adds in ad content courtesy of Double Fusion. Before the patch, the load time before a race was about eight seconds. Now, while an ad plays, that load time increases to a whopping 19 seconds.</p>
<p>This is the sort of bullshit that users need to make a big stink about if they don't want it becoming the norm. So what can you do? Well, start by making plans to not buy <i>WipEout HD</i> until this is fixed. If you already own it, start yelling at them until they listen. Seriously, you already paid for your game. Don't take this crap. [<a href="http://kotaku.com/5328983/wipeout-hd-gets-loading-screen-ads-adds-user-fury">Kotaku</a>, <a href="http://www.joystiq.com/2009/08/03/double-fusion-slows-down-wipeout-hd-with-ads/">Joystiq</a>]</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5329168/scummy-wipeout-hd-patch-delivers-ads-that-slow-down-gameplay]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5329168]]></guid>
			<category><![CDATA[gaming]]></category>
			<category><![CDATA[ads]]></category>
			<category><![CDATA[playstation 3]]></category>
			<category><![CDATA[ps3]]></category>
			<category><![CDATA[sony]]></category>
			<category><![CDATA[wipeout hd]]></category>
			<pubDate><![CDATA[Mon, 03 Aug 2009 19:30:00 EDT]]></pubDate>
			<dc:creator><![CDATA[Adam Frucci]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5329168&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[No Conditioner Can Untangle These Power Lines]]></title>
			<description><![CDATA[
<p><img src="http://cache.gawker.com/assets/images/gizmodo/2009/07/rejoicecomb.jpg" class="left image340" width="340" />This ad for Procter & Gamble's Rejoice conditioner uses the tangled mess of <a class="autolink" title="Click here to read more posts tagged POWER LINES" href="http://gizmodo.com/tag/power-lines/">power lines</a> in Bangkok to get its message across. Pretty brilliant, no? [<a href="http://images.businessweek.com/ss/06/07/weird_ads/index_01.htm">BusinessWeek</a> via <a href="http://www.bookofjoe.com/2009/07/great-ad.html">Book of Joe</a>]</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5326578/no-conditioner-can-untangle-these-power-lines]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5326578]]></guid>
			<category><![CDATA[image cache]]></category>
			<category><![CDATA[ads]]></category>
			<category><![CDATA[bangkok]]></category>
			<category><![CDATA[power lines]]></category>
			<pubDate><![CDATA[Thu, 30 Jul 2009 19:00:00 EDT]]></pubDate>
			<dc:creator><![CDATA[Adam Frucci]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5326578&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[This Is How You Sell Wide-Angle Lenses]]></title>
			<description><![CDATA[
<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/07/omax2_01.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/07/504x_omax2_01.jpg" class="left image500" width="500"></a>It's extremely rare to find a tasteful ad campaign that uses sex and clever humor to perfectly define the qualities of a technology product. This series of print ads for <a class="autolink" title="Click here to read more posts tagged OMAX WIDE-ANGLE LENSES" href="http://gizmodo.com/tag/omax-wide_angle-lenses/">Omax wide-angle lenses</a> is one of them:</p>
<p><iframe src="http://digg.com/api/diggthis.php?u=http://digg.com/gadgets/This_Is_How_You_Sell_Wide_Angle_Lenses" align="right" frameborder="0" height="82" scrolling="no" width="55"></iframe>The campaign was created by Publicis India, showing alternative uses for the wide shots that these lenses can get. I, on the other side, <a href="http://gizmodo.com/5325105/this-is-how-two-girls-play-gameboy-when-they-really-love-each-other/gallery/">just point and shoot</a> with no shame whatsoever. [<a href="http://www.advertolog.com/paedia/prints/2009/07/18/321711/">Advertolog</a>&mdash;Thanks Eduardo Lozano!]</p>
<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/07/omax3_01.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/07/504x_omax3_01.jpg" class="left image500" width="500"></a><br>
<a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/07/omax1_01.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/07/504x_omax1_01.jpg" class="left image500" width="500"></a></p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5325470/this-is-how-you-sell-wide+angle-lenses/gallery/]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5325470]]></guid>
			<category><![CDATA[photography]]></category>
			<category><![CDATA[lenses]]></category>
			<category><![CDATA[omax]]></category>
			<category><![CDATA[omax wide-angle lenses]]></category>
			<category><![CDATA[wide-angle]]></category>
			<pubDate><![CDATA[Wed, 29 Jul 2009 12:20:00 EDT]]></pubDate>
			<dc:creator><![CDATA[Jesus Diaz]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5325470&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[34 Inappropriately Sexy Gadget Ads]]></title>
			<description><![CDATA[
<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/07/mouth-thing.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/07/504x_mouth-thing.jpg" class="left image500" width="500"></a>For this week's <a class="autolink" title="Click here to read more posts tagged PHOTOSHOP CONTEST" href="http://gizmodo.com/tag/photoshop-contest/">Photoshop Contest</a>, you created a bunch of ads for decidedly-unsexy gadgets that use our basest instincts to draw us in. And you know what? Some of these are better than real ads that are out there.</p>
<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/07/Levi.Sell.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/07/504x_Levi.Sell.jpg" class="left image500" width="500"></a><br>
<b>First Place</b> - Levi Sell</p>
<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/07/CobraCommander-2.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/07/504x_CobraCommander-2.jpg" class="left image500" width="500"></a><br>
<b>Second Place</b> - Cobra Commander</p>
<p><img src="http://cache.gawker.com/assets/images/gizmodo/2009/07/MarkMajdanski.jpg" class="left image340" width="340" /><br>
<b>Third Place</b> - Mark Majdanski</p>
<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/07/blow.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/07/504x_blow.jpg" class="left image500" width="500"></a><br>
<img src="http://cache.gawker.com/assets/images/gizmodo/2009/07/JuicyOrange.jpg" class="left image340" width="340" /><br>
<a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/07/JefferMitchell.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/07/504x_JefferMitchell.jpg" class="left image500" width="500"></a><br>
<img src="http://cache.gawker.com/assets/images/4/2009/07/thumb160x_8217fa6f15594a3bd1f4e00b6ad3435a.jpg" class="left image158" width="158"><br>
<img src="http://cache.gawker.com/assets/images/gizmodo/2009/07/Scott_Saslow_1.jpg" class="left image340" width="340" /><br>
<a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/07/diefledermaus1.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/07/504x_diefledermaus1.jpg" class="left image500" width="500"></a><br>
<a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/07/SethPersigehl.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/07/504x_SethPersigehl.jpg" class="left image500" width="500"></a><br>
<a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/07/DanielHilton.png"><img src="http://cache.gawker.com/assets/images/4/2009/07/504x_DanielHilton.png" class="left image500" width="500"></a><br>
<img src="http://cache.gawker.com/assets/images/gizmodo/2009/07/charliecluff_01.png" class="left image340" width="340" /><br>
<a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/07/JeffOldfield.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/07/504x_JeffOldfield.jpg" class="left image500" width="500"></a><br>
<img src="http://cache.gawker.com/assets/images/gizmodo/2009/07/AlexJasso-2.jpg" class="left image340" width="340" /><br>
<a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/07/diefledermaus2.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/07/504x_diefledermaus2.jpg" class="left image500" width="500"></a><br>
<img src="http://cache.gawker.com/assets/images/4/2009/07/thumb160x_6d37ddf1b0d38467fe530472fcd16097.jpg" class="left image158" width="158"><br>
<a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/07/CobraCommander-1.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/07/504x_CobraCommander-1.jpg" class="left image500" width="500"></a><br>
<a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/07/jon.lane_02.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/07/504x_jon.lane_02.jpg" class="left image500" width="500"></a><br>
<a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/07/AndreasKokkinos.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/07/504x_AndreasKokkinos.jpg" class="left image500" width="500"></a><br>
<a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/07/thaibui.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/07/504x_thaibui.jpg" class="left image500" width="500"></a><br>
<img src="http://cache.gawker.com/assets/images/4/2009/07/thumb160x_f0a955ac658a20e9b82f9d417f2d5134.gif" class="left image158" width="158"><br>
<a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/07/Scott_Saslow_2.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/07/504x_Scott_Saslow_2.jpg" class="left image500" width="500"></a><br>
<a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/07/DannyAmesquita2.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/07/504x_DannyAmesquita2.jpg" class="left image500" width="500"></a><br>
<a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/07/TuxRug.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/07/504x_TuxRug.jpg" class="left image500" width="500"></a><br>
<img src="http://cache.gawker.com/assets/images/gizmodo/2009/07/bigM5.jpg" class="left image340" width="340" /><br>
<a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/07/ScrewbeDoo.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/07/504x_ScrewbeDoo.jpg" class="left image500" width="500"></a><br>
<a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/07/JakeNeel.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/07/504x_JakeNeel.jpg" class="left image500" width="500"></a><br>
<img src="http://cache.gawker.com/assets/images/gizmodo/2009/07/a.beaverhousen.jpg" class="left image340" width="340" /><br>
<a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/07/Max_Willsey.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/07/504x_Max_Willsey.jpg" class="left image500" width="500"></a><br>
<img src="http://cache.gawker.com/assets/images/gizmodo/2009/07/davidmorgan_01.jpg" class="left image340" width="340" /><br>
<a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/07/conorkeenan.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/07/504x_conorkeenan.jpg" class="left image500" width="500"></a><br>
<img src="http://cache.gawker.com/assets/images/gizmodo/2009/07/JarvisRedwine.jpg" class="left image340" width="340" /><br>
<a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/07/AlexIt.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/07/504x_AlexIt.jpg" class="left image500" width="500"></a><br>
<img src="http://cache.gawker.com/assets/images/4/2009/07/thumb160x_16fef53d436fe70e79700945fbbb0d37.png" class="left image158" width="158"><br>
<img src="http://cache.gawker.com/assets/images/gizmodo/2009/07/cranberryadam.png" class="left image340" width="340" /></p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5324660/34-inappropriately-sexy-gadget-ads/gallery/]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5324660]]></guid>
			<category><![CDATA[photoshop contest]]></category>
			<category><![CDATA[ads]]></category>
			<category><![CDATA[contests]]></category>
			<category><![CDATA[nsfw]]></category>
			<category><![CDATA[photoshop]]></category>
			<category><![CDATA[top]]></category>
			<pubDate><![CDATA[Tue, 28 Jul 2009 14:00:00 EDT]]></pubDate>
			<dc:creator><![CDATA[Adam Frucci]]></dc:creator>
			<wfw:commentRss>http://gizmodo.com/index.php?op=postcommentfeed&amp;postId=5324660&amp;view=rss&amp;microfeed=true</wfw:commentRss>
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			<title><![CDATA[Disney Using Serious Science to Determine When You'll Look at Banner Ads]]></title>
			<description><![CDATA[
<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/07/27disney_650.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/07/504x_27disney_650.jpg" class="left image500" width="500"></a>Disney is spending millions on a research facility in Austin to see just what, physiologically speaking, makes us look at certain types of ads over others.</p>
<p>The facility is designed to figure out just what types of web ads we'll give our attention to. Do bumpers before videos work? What about those horrible ads that cover a whole website and force you to find the tiny X to close them? They're using eye tracking, heart monitors, skin temperature readings and facial probes to measure expressions to see what works and what doesn't.</p>
<p>It all shows that web ads are a serious business, with tons of money there for people who figure out how to make them really work. But really, come on, enough with those ads that block content. Nobody likes those, and you don't need any fancy research to figure it out. [<a href="http://www.nytimes.com/2009/07/27/technology/27disney.html">NY Times</a>]</p>
]]></description>
			<link><![CDATA[http://gizmodo.com/5323753/disney-using-serious-science-to-determine-when-youll-look-at-banner-ads]]></link>			<guid isPermaLink="false"><![CDATA[Gizmodo-5323753]]></guid>
			<category><![CDATA[ads]]></category>
			<category><![CDATA[disney]]></category>
			<category><![CDATA[science]]></category>
			<pubDate><![CDATA[Mon, 27 Jul 2009 12:40:00 EDT]]></pubDate>
			<dc:creator><![CDATA[Adam Frucci]]></dc:creator>
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