<![CDATA[Gizmodo: Advertising]]> http://cache.gawker.com/assets/base/img/thumbs140x140/gizmodo.com.png <![CDATA[Gizmodo: Advertising]]> http://gizmodo.com/tag/advertising http://gizmodo.com/tag/advertising <![CDATA[Olympus Stop Motion E-P1 Ad Concept Is Clever (Also, Stolen)]]>
The Olympus Pen E-P1 is a beautiful Micro Four Thirds tribute the famous Pen half-frame SLR of the 1960s, so it's only appropriate that the most distinctive part of their advertising campaign is, well, inspired by a previous work.

Above, you see Olympus' "The PEN Story," a charming collection of some 9600 prints strung together in stop motion animation. From the video's YouTube description:

This is the PEN Story in stop motion. We shot 60.000 pictures, developed 9.600 prints and shot over 1.800 pictures again. No post production! Thanks to all the stop motion artists who inspired us. We hope you enjoy :-) Song & Lyrics by Johannes Stankowski
Produced and Arranged by Michael Kadelbach.

Thanks all around! Thanks for everyone! Now watch this, posted months before the E-P1 was even announced:


That's "Stop motion with wolf and pig," a video made by this Japanese fellow. The aesthetic similarities are obvious, but forgivable. The conceptual similarities? Not so much. Our tipster:

From the beginning with opening envelope, to the stairs, trains, swimming, the whole thing is a complete rip off. Kind of crosses the line between inspiration and theft. Unless they hired him to do it, which seems unlikely.

That Olympus didn't directly thank Mr. Wolf 'n Pig doesn't take away from the fact that their video is equally—if not more—technically impressive than the one that inspired it, but it couldn't hurt to at least acknowledge the poor kid's work a little more directly. [Thanks, Nick B! <— (see, that wasn't so bad!)]

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<![CDATA[Student HP Ad Shows Beautiful Alternate Universe Where Printers Are Fast, Predictable, Musical]]>
In response to a call from Hewlett Packard for user-made advertisements, two students at London's Kingston University pulled off a mesmerizing synchronized printing routine with a stable of HP printers.

It's important to bear in mind here what's really been accomplished here. Yes, two students have created a professional-level advertisement, which is artistically and conceptually impressive. But more importantly—and I say this as someone who, like millions of others, spends my his life just one spool error away from a blinding fit of rage—they've tamed one of our generation's greatest technological beasts, and made it dance for us. Good work, fellas. [Tom and Matt via Digg]

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<![CDATA[Sony Promotional Image Shows Some Dangerous Behavior]]> Sony's new press image is all fun and cheeky until that model drops his PSP into the tub and ends up with a seriously embarrassing obituary. [Kotaku]

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<![CDATA[Anti-Abuse Bus Stop Ad Only Batters Women When Nobody's Looking]]> Amnesty International has installed a new anti-domestic-abuse ad fixture in Hamburg, Germany which is equal parts clever and shocking: when you look at the photo, it's a smiling couple; when you look away, it's a dude punchin' a lady.

The billboard works by scanning its proximity with an eye-tracking camera, which triggers an image switch on the display panel when it senses someone looking at it. The change only occurs after a brief delay, so that observers understand what's going on, and get the message.

It's a fantastically effective concept, and a brilliant use of technology. Kind of sad, then, that it's probably award bait, and doomed to be a lone installation, according to Copyranter. [Copyranter via Dvice]

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<![CDATA[Olympus Discovers Will It Blend, Uses It to Sell Cameras]]> The image associated with this post is best viewed using a browser.Have you guys heard of this "Will It Blend?" thing? Apparently it's all the rage on the internet! That's why the cutting-edge minds at Olympus jumped on this new fad to make a viral video of their own.

To be fair, it's a clever appropriation of the Will It Blend meme, and it does deliver a whole lot of blending, but it just feels like they may have missed the boat on this being timely by a good year or so.

And yes, we'll still ban you for making a "But will it blend?" comment, even on this post. You've been warned. [Gadget Lab]

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<![CDATA[Nintendo Wii Advertising Probably Sent Some Wrong Subliminal Signals]]> This is certainly not a new image, but once you add the proper caption, the whole Wiimote-bridging-the-generation-gap concept gets a little bit disturbing. OK, it freaks me out almost as much as the JesusSwitch. [Thanks David]

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<![CDATA[Obnoxious Local Ads Coming to DirecTV in 2011]]> The image associated with this post is best viewed using a browser.The WSJ is reporting that DirecTV has conscripted the talents of software startup Invidi to show targeted—meaning local—ads to its customers, starting in 2011.

DirecTV currently only sends out two feeds—one to the east coast, one to the west—which each broadcast uniform content and advertising across their various markets. For advertisers with limited reach, this is wasteful; likewise, for viewers, this can mean annoyingly irrelevant ads.

More often than not, though, it just means that local or regional advertisers don't even bother with DirecTV, which is bad for its business, and most importantly deprives its customers of the crucial information they need to choose the right repossessed furniture dealership. [WSJ]

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<![CDATA[BART Tears Down DVD Jon's Apple-Baiting DoubleTwist Ad]]> The image associated with this post is best viewed using a browser.Now we're not saying BART is in cahoots with Apple. What we are saying is, BART took down a legally-purchased ad for having a "too dark" background, and then rejected the same ad when updated with a white background. Hmm.

DVD Jon's doubleTwist ad was a little jab at Apple—the product itself enables flexibility Apple doesn't like, and DVD Jon plopped the ad right next door to the San Francisco Apple store. But the ad is on BART property, legally paid for, and so it's interesting that BART would remove the ad for reasons that are, shall we say, a bit dubious. Apple, of course, is a major BART advertiser, plastering iPod ads all over the transit system.

Of course, it's totally possible that the ad just needs to be transparent or translucent to let light through, and any opaque color would be inappropriate. But it's a little suspicious, no? [Boing Boing Gadgets]

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<![CDATA[Microsoft Rolls Out Bing Mobile Site, First TV Ad]]> The image associated with this post is best viewed using a browser.Bing's launch has officially reached stage two: Microsoft has rolled out a mobile version of the site, and debuted the search engine's first TV ad. How are they?

The ad: Crammed full of memes and hard on the eyes, it's a little obnoxious! That's sort of the point, though, and it does a good job of summing of what's useful in Bing—its Decision Engine—for people who haven't really been following the story.

The image associated with this post is best viewed using a browser.So, Mobile Bing! It's a typically stripped-down mobile search site, and behaves much like Google's basic mobile site. Sadly, some of Bing's most touted features are seemingly absent. Techcrunch notes that most curated results, like health and travel info, don't work, except for shopping recommendations, which can be a little over-aggressive. That said, in my short testing I found local searches, like weather and films, to be pretty good—even from the UK. [Neowin, BGR]

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<![CDATA[Building Calendar May Be Sexist but I Like It Anyway]]> This outdoor advertising for Axe deodorant—integrated with the architecture of a female students' dorm—shows a page of a calendar, with each window showing a sexy girl making a day cell.

According to the Korean agency that created it, "we aimed for the expression that a new female can be met on a daily basis." Yes, Korean Agency, a new female who will conveniently ignore you—specially if you use Axe deodorant—can be met on a daily basis. [Direct Daily—Thanks Genevieve]

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<![CDATA[New Olympus DSLR Ads Put Animals On Ice]]> These ads for the Olympus E620 DSLR show animals frozen in blocks of ice. This might be to highlight the camera's image stabilization, or it might be targeted at the coveted animal abuser demographic.

[AnimalNY]

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<![CDATA[OMG, SPAM ASAP FTW!]]> It may not be pulled pork butt from Momofuku Ssäm Bar, but Spam gets geek points for making fun of their brand's intarweb meaning in this recent print ad. FTW indeed. [AP—Thanks Debby]

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<![CDATA[New Apple Ad Mocks Microsoft Laptop Hunters In Usual Smarmy Way]]> Apple's new ad takes solid aim at Microsoft's recent much-talked-about Laptop Hunters ad series with the Apple style fully intact. In other words, it's really, really smug.

The ad has a Lauren-type actress give her list of specifications, and of course, bunch by bunch, the drab-suited PCs are disqualified until she gets to "something that works," at which point all the remaining PCs leave. Since we've been seeing some flames for criticizing the Laptop Hunters series, let me be one of many to say that I hate this and all other "I'm a Mac" ads. Sure, Laptop Series was kind of fluffy and without either substance or style, but at least it wasn't condescending and smug. Now, what say you, commenters? [Apple]

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<![CDATA[Report: Popular Ad-Supported iPhone Apps Actually Make a Killing]]> I'm not sure if it's because free, ad-supported apps are often crap, or because in-app advertising just doesn't seem effective, but this is honestly surprising: top 100-ranked free apps can make $400-$5000 a day.

At least, according to AdWhirl, a company that supplies advertising solutions for about 10% of the top 50 apps in the App Store. Of course, breaking into an iTunes "top" list is no small feat, the types of apps that can display advertising are limited, and such ads can alienate users. But with the right product, it looks like you might not even have to bother with Apple's pokey App Store payment scheme.

Depressingly, AdWhirl presents iFart Alert! as one of their great success stories. It makes over $2000 a day, from farting. [Techcrunch]

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<![CDATA[Google Chrome Short Films for the Browser That's Warm and Fuzzy]]> Google commissioned 11 short films about its Chrome browser, ranging from exceedingly slick and excellently-soundtracked (below) to cool stop-action films. They're all very well-done and variously informative and adorable. [Google Chrome via TechCrunch]

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<![CDATA[Takashi Murakami and Louis Vuitton Create First Designer QR Code]]> Let's face it, QR Code hasn't been very exciting. Just dots and squares. But this QR facelift, combining the designs of Louis Vuitton with Takashi Murakami, just made Kanye make a mess in his shoes.

Jean Snow says the stylized QR code works like the standard, barcode-like graphics, while Dvice adds that its the first time Murakami's work has been interactive. Created by Japanese ad firm SET, the project is mostly just to promote other work the two companies have done together. But the creativity factor can't be denied. It's pretty neat. [Jean Snow via Dvice]

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<![CDATA[Microsoft's Prepping Advertising for Zune-On-Phone Software]]> Adweek is claiming that Microsoft's "pink", which was code for the Zune Phone/Zune on Cellphone project, is in the looking-for-advertiser stage. This probably means it's getting pretty close (months, not years) to shipping.

AdWeek says the three ad firms, McCann Erickson, Crispin Porter + Bogusky and JWT, are vying for the ad run. The first firm has worked with Microsoft before and the second is in charge of the I'm a PC and laptop hunter ads.

There's no target for when the ads will hit, but Microsoft will choose a winner by the end of May. [AdWeek via CNET]

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<![CDATA[Casio's Exilim Phone Ads Make Me Want To Buy An Exilim Phone Feel Like A Pervert]]> There's a thin line between effectively using skin to sell a product and making your audience feel like sex creeps. With these vaguely porny Exilim C721 phone ads, Casio is nowhere near it.

The information that they manage to get across in the first ad is that the phone is waterproof resistant, has a 5.1-megapixel camera and will be carried by Verizon. It looks like a sort of photography-oriented G'zOne, which would actually make it an attractive phone for outdoorsy/extreme sport types.

The second ad is a 31-second gag about ejaculating on a lady's face. [Gearlog]

[Note: For anyone who isn't sure that this ad is real, consider that the phone—an Exilim C721—hasn't even been officially announced yet, much less released. It's not a professional ad by any means, but Casio almost had to have a hand in it.]

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<![CDATA[Fish Tank Bus Stop May Not Be Entirely Practical]]> Wouldn't it be nice, while waiting for the bus, to have an aquarium full of fish to look at? At least for those first few days, until they die, at which point it'd get depressing.

This bus stop is a real design coming out of Brazil, dubbed "AqurioMania." Due to the ridiculous expenses involved with setting up a working aquarium outside at a bus stop and hiring people to keep the fish fed and the tank clean, I doubt it'll ever actually be used. But you've got to wonder what kind of graffiti this would attract. [Cubeme via The Design Blog]

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<![CDATA[Shocking: New Microsoft Ad Implies Macs Are Inferior]]>
Microsoft's new Lauren is a tech-savvy engineer with a complicated, foreign name, tasked with finding a laptop that'll address his needs for under $1,500. You'll never guess what this Microsoft-paid probable-actor decided to buy.

That's right, it's a not-Mac! I mean, it's an HP! It's hard to keep track, since the only complaint the commercial brings up is that Giampaolo (henceforth referred to as "John") wants to pay for the components, and not the brand. And that's a fairly reasonable point of view, according to our study of the infamous "Apple Tax." It's true, John simply cannot buy a new MacBook with, say, 4GB of memory for under $1,500. But as any Apple fanboy knows, with Apple, your premium pays for the software, and for Microsoft (primarily a software company!) to take the position that software has no impact on value is an odd choice.

Listen up, Microsoft. I'm typing this on an HP laptop running Windows 7, and I wouldn't have it any other way. I like Windows, and not just because I'm too cheap or not cool enough to own a Mac (both are true, but neither is relevant). So how about you find something to campaign on that doesn't double as an insult, like "PCs are cheap," eh? [YouTube]

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<![CDATA[Elvis Spotted In Bose Ad, Probably Just An Impostor]]> A new Bose ad campaign features famous musicians in speaker-drawn portraiture by Nirmalya Chakraborty. Without the Bose logo, they'd make for some great t-shirts. [Ads of the World via Neatorama]

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<![CDATA[Sony Has a Heart After All]]> Even if it's this creepy, pulsating rig assembled from gutted Bravias, Walkmen and VAIO for a British football commercial. But where is all the blood?

[via Electric Pig]

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<![CDATA[Microsoft Plays MONSTER BALL!!!]]> Fine Microsoft, you've got us. If you stop these crazy ads featuring mutants and basketball, we'll take Lauren back. We just hate that it came to this, pain and damage that cannot be undone. [copyranter]

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<![CDATA[Someone Found Microsoft's Lauren! And She's an Actress]]> We were hoping to catch up with Microsoft's "Lauren," a regular gal who Microsoft surprised with $1,000 to buy a laptop...in a national commercial. And it ends up she's an LA-based, SAG-eligible actress. UPDATE

Tracked down by TechFlash, "Lauren" (who is really Lauren De Long) says on her site "[she] booked what she thought was a "Market and Research" job regarding laptops. But that's not all she booked...actually Lauren found out they were shooting a national commercial! Tears, laughter and excitement greeted this new development."

The Wall Street Journal reported that the Microsoft test group had been assembled from "recruited prospective computer shoppers." Shoppers are distinctly different from people looking for jobs. Regardless-

Reading through De Long's resume, you find that her "special skills" include Cheerleading, Ear Prompter, Hula Hoop, and Stage Combat. So wait, she's an actress AND a cheerleader AND a stage combatant, but she's STILL not cool enough to use a Mac? No way. We just don't buy it.

We were unable to reach Lauren De Long, but we did leave her a message mentioning one of our readers' offers to give her a free 17-inch Apple PowerBook. When site TechFlash called, apparently De Long said she had signed an NDA restricting her from speaking about her experiences with the HP laptop.

UPDATE: Lauren De Long just returned our call. She said, "Thanks for tracking me down and everything...I'm humbled and honored by all the attention, but I'm trying to gracefully turn down any interviews." She then confirmed that an NDA sealed her from talking about anything pertaining to the commercial (which means that our own Mitch is out of luck—Lauren can't do any sort of Mac vs. HP value comparison). But we have good news, Mitch. A number of our readers wrote in letting us know that they'd be happy to take the laptop off your hands! [Lauren's Site and Lauren's Bio via TechFlash]

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<![CDATA[Microsoft Marketing Team Now Exclusively Advised By Internet Commenters (But It Works!)]]> You've heard it before, and it's true: Macs are more expensive than PCs. There's not much more to say about that! Unless, of course, you have a vested interest in casting Apple as elitist.

In this, the most directly anti-Apple ad of Microsoft's 'I'm a PC' campaign, Microsoft sets up an experiment: a focus group of prospective computer shoppers is given a set amount of money—in this case $999—to buy a computer. Any remaining cash the members have they can keep.

Predictably, our perky protagonist, desiring a 17-inch screen, went with a $700 PC from Best Buy. And why not? The 'equivalent' (read: 17-inch) Apple product could have cost her twice as much, and $999 would have left her stuck with a last-gen product anyway. Likewise, if she had listed in her requirements 4GB of RAM, a Blu-ray drive, a built-in card reader, or anything at all that doesn't come stock in a 13-inch white MacBook, she would have had to buy a PC.

Microsoft told the WSJ that not a single focus group member chose a Mac, but even the most devout Apple fanboy could have predicted this outcome; the arbitrary terms of the ad had Apple competing in a market they don't even have a product for. The 'experiment', as it were, doesn't actually prove anything, nor does it need to; this, like any good ad campaign, is about crafting an image for you or your competitors—something it manages deftly in a time when money is on everyone's mind. [BoingBoing Gadgets]

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<![CDATA[Honda Creates Pixel Art From Hundreds of Car Headlights]]> This new Honda ad uses hundreds of car headlights to make pixel art. It's neat looking, but you've got to wonder how much energy they wasted making this ad for a hybrid car. Ironic? [DailyWhat]

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<![CDATA[Nick's Zune Warehouse Sells Zunes by the Pound]]> If you're in the market for a Zune, you might as well go to the store that's completely dedicated to everyone's favorite portable media player.

[CollegeHumor]

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<![CDATA[Snowing Billboards Screwing Up Careers in Norway]]> Imagine lumbering, blurry-eyed and beat-down to the bus stop on a Monday morning. Just then you notice that the billboard at the stop is snowing—alerting you to optimal skiing conditions at the nearby resort.

Designed as a promotional tool for Tryvann Winter Park, a ski resort just 15 minutes outside of Oslo, these snowing billboards alert commuters that conditions are optimal for hitting the slopes. Whenever it begins snowing on the mountain, an SMS message is sent to the billboards instructing them to start their thing. A second message is sent when the snow stops. Needless to say, the temptation to ditch work would be unbearable. [Toxel]

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<![CDATA[Sheep-Powered LED Display Lights Up Welsh Hillside]]> In one of the funnest examples of merging animals with technology yet, these herders took to the hills of Wales to create huge sheep-driven LED displays. Baaaad ass!

It's blatantly a commercial (for Samsung LEDs), but hey - if that's what it takes to get those crazy next-level herding abilities displayed, I'm all for it. The sheep reenact a game of Pong, fireworks, and line up to form a pretty dead on representation of the Mona Lisa. [- Thanks Claudio!]

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<![CDATA[Sprint's Dan Hesse Is Not As Likable As He Thought]]> Sprint CEO Dan Hesse's sorta-classy black-and-white ads have been canned. Could bespectacled Verizon guy or spiky-haired Alltel guy get the axe next? Please?

Watchers talking to the WSJ said Dan Hesse's commercials were pretty dull. Viewers thought one commercial, filmed in the back of a New York City taxi, was actually Hesse in a pricey limo, and CEOs enjoying their wealth is kind of frowned upon these days.

But given the choice, I'd get rid of that Verizon guy first. He doesn't talk much, but neither do many perverted sexual fetishists. Am I saying he's definitely a perverted sexual fetishist? Of course not. But I've never seen any proof that he's not, and I don't like the way he looks at me. [WSJ CNET]

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<![CDATA[Bus Ad Shames You Into Joining a Gym by Showing Everyone Your Weight]]> This bus ad for Fitness First in Rotterdam, The Netherlands gives you the hard sell via shame. It uses a scale in the seat to display just how fat you are to everyone around.

I, for one, would be pretty pissed off if I didn't know about this thing and sat down to wait for the bus, only to notice people laughing at my weight. It's an attention grabbing ad, to be sure, but one that might just cross the line into ruining the bus stop rather than just advertising via it. But hey, if it's getting people to work out at Fitness First, it's effective. What say you? [DirectDaily via Animal New York]

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<![CDATA[Inappropriate DirecTV Commericals Won't Help Win Any Customers]]> CollegeHumor looked at those DirecTV ads where they reenact a famous scene from a movie and asked "what if we used horribly inappropriate movies?" Hilarity ensues.

[CollegeHumor]

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<![CDATA[Electrolux Vacuum Ad Pokes Fun at Suicide, Really Does Suck]]> Wow. I've seen a couple ads of questionable taste in my day, but this one—in which a desperate "live jumper" takes a leap but doesn't hit the ground—really takes the cake. [Youku Buzz]

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<![CDATA[Comcast Really, Really Wants You to Love Them Again]]> Comcast, which most people consider the worst company on the face of the earth (well, before AIG and friends stepped up) really wants you to love them again. I mean, watch this Juno-esque commercial.

Did it work? It's part of a massive new campaign to make them not the most loathed company ever, along with superfast DOCSIS 3.0 that they're rolling out to customers post-haste.

What would it take for you to not hate Comcast anymore? More unscripted porn? Less internet throttling? Free HDMI cables? (They'll actually do that.) [AdAge via DSL Reports]

Editor's note: This is the most goddamn annoying commercial ever. – JC

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<![CDATA[Flexible, Cuttable ViVid Screen Turns Any Window Into an Obnoxious Video Advertising Display]]> People always compare new technology to Minority Report, specifically Tom Cruise's ridiculous multitouch command center. But the ViVid screen might bring another, more annoying part of that film into reality: omnipresent video advertising displays!

While the ViVid screen is technically an LCD device, it's not a full-fledged display, as its imagery is supplied by a separate projector. It's a flexible, cuttable film that changes from opaque to transparent when electricity is supplied. That, specifically, isn't a breakthrough tech—it's the versatility of the system that matters. The LCD layer is made up of a sponge-like polymer acrylic, meaning that the film can be bent, punctured or even cut into odd shapes without losing function.

The most obvious applications are for advertising: Tech-On imagines a storefront that could be transparent during the day, switching to interestingly-shaped video displays at night, or even just when the store is closed. The tech isn't on sale yet and prices haven't been set, but it'll be available in a wide variety of sizes. The 40-inch version is expected to run at about $1500, so, you know, be careful with those scissors. [Tech-On]

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<![CDATA[Microsoft's Child 'I'm a PC' Ads Only Works With Little Girls Apparently]]> The first two I'm a PC ads from Microsoft used little girls, and were super super cute. This latest one? Not so much. Nothing against little boys, but nobody likes them using a computer.

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<![CDATA[New Bravia Ad Features World's Largest Zoetrope]]> We saw them building it, and now here's the finished product. It's a neat ad, but I feel like seeing the zoetrope in person would be way cooler. [YouTube via Didn't You Hear?]

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<![CDATA[So What's Up With the iPhone Love on 30 Rock?]]> No one is better at the in-show product placement—an increasingly necessary evil in the business—than 30 Rock. But while most of them are obvious—McFlurries, anyone?—Liz and Jack's iPhones have us confused.


The Office/30 Rock hour is already an iFest—you can expect at least one App Store commercial to hit during each show almost without fail. Apple's obviously hitting a demographic sweetspot here, which lends a certain feel of suspicion to the serious iPhone placement in the last few episodes. Jack and Liz both are constantly showing photos to people on their iPhones, and even the Generalissimo gets to use one.

The kicker is that without fail, the tongue-in-cheek (but still for real money) product placements from the likes of Snapple, McDonalds or SoyJoy always get some kind of official mention in the credits, as you can see. But there's nary a mention of Apple. Some have spotted Apple shout-outs in episodes downloaded on iTunes, but there aren't any on the regular broadcast or on Hulu. This could be completely unrelated to the placement, since it's found on Apple's turf already.

So what do you guys think? An elaborate, somewhat covert and guerrilla marketing tactic? A sign that some of the smartest people on TV right now have similarly smart taste in phones? You tell us, and be on the lookout for an iPlacement tonight. [Shouts to our friends at Defamer for being on the same page]

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<![CDATA[Fashion Aims at My Demographic with Legos and Retro Gaming]]> I'm not a big follower of couture fashion, but that might just be because it hasn't been targeted to me. Yeah, that's the reason. But including Lego and video games might change that.

Lanvin, a French clothing designer, has a new series of ads out that are right up my alley, involving crazy Lego guns, Pac-Man and Space Invaders setups. They get me excited until I realize the point of the ads is still to show off ludicrous, overpriced and downright-goofy clothes hung on a model with an eating disorder and a wacky makeup job. Get rid of that part, leave the Legos and video game stuff and I'm sold.

[My Modern Metropolis via NotCot]

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<![CDATA[Sony Blatantly Rips Off Improv Everywhere For Crappy 'Viral' Ad]]> You've probably seen Improv Everywhere's amazing Frozen Grand Central video — it's gotten over 15,000,000 YouTube views. Apparently, so has Sony, because they totally ripped it off without asking permission or giving credit. Weasels.

In this spot, a bunch of easily-entertained commuters talk about how awesome it is to see models pretending to be mannequins holding Sony products in the middle of Grand Central. You see the models standing perfectly still, and then they show a fast-motion shot of the models in the middle of the hubbub. It's exactly like the Improv Everywhere video, just without any soul.

And this isn't the first time Sony has ripped off an artist for their advertisements. They ripped off LA-based kozyndan for their Bunnies Bravia ad, denying it later despite clear evidence of sleaziness. They apparently didn't learn their lesson, because this one is even worse. You suck, Sony. Come up with your own ideas.

Time for a mea culpa. Seriously, we're waiting. [Improv Everywhere and Creativity Online, Thanks, Zach Linder!]

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